Carlton Clinic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 23 of 68

Digital Visibility Score55/100Rank 23 of 68 · top 33%Problems found2Very little published content Furthest behind-26Content & trust: 20 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	82	64	+18
Technical	100	88	+12
Local presence	83	75	+8
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	20	46	−26

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+18
Technical		+12
Local presence		+8
Visibility		-4
AI search presence		0
Content & trust		-26

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 74 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 13.2 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		82
Technical		100
Local presence		83
Visibility		0
AI search presence		0
Content & trust		20

this firm sector median leader

Carlton Clinic trails Cotswold Physiotherapy Centre LLP by 182 points across 3 pillars, but 73% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	17
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

acupuncture5
back pain treatment4
pain relief3
friendly staff3
sciatica treatment2
efficient treatment2
neck pain2
neck2
treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 74 words · last changed: 4817 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	83	17 reviews · rated 5 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 20/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Content & trust (20 vs 70).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Carlton Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Get Ahead Physiotherapy Ltd	#21	56/100	2 places above you
Angela Sells Physiotherapy	#25	54/100	2 places below you
Cotswold Osteopaths, Jane Hartley and Guy Beresford	#20	56/100	3 places above you
Optimal Chiropractic & Health	#26	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 100 · best practices 81 · SEO 100 — biggest losses: Render-blocking requests; Largest Contentful Paint; Use efficient cache lifetimes
Google profile detail	12 photos · claimed · has a description · hours listed · 0 of 17 reviews are one star
Backlinks	72 referring domains · 93 links · rank 122
Site structure	1 pages crawled · 0 internal links per page
Sitemap	declared in robots.txt · no lastmod dates

Where to get this fixed

Carlton Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.