Leckhampton Chiropractic Clinic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 22 of 68

Digital Visibility Score56/100Rank 22 of 68 · top 31%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-17Speed & CWV: 47 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	47	64	−17
Technical	88	88	level
Local presence	87	75	+12
Visibility	33	4	+29
AI search presence	0	0	level
Content & trust	66	46	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-17
Technical		0
Local presence		+12
Visibility		+29
AI search presence		0
Content & trust		+20

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#2
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		47
Technical		88
Local presence		87
Visibility		33
AI search presence		0
Content & trust		66

this firm sector median leader

Leckhampton Chiropractic Clinic trails Cotswold Physiotherapy Centre LLP by 129 points across 5 pillars, but 77% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	145
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly team14
• helpful exercises11
• chiropractic treatment11
• neck pain treatment9
• muscle spasms relief4
• knowledgeable practitioner4
• hip replacements3
• experienced chiropractor2
• empathic and welcoming2
• quick diagnosis2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	66	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 670 words · last changed: 3662 days ago
Visibility	33	ranks for 1 of 12 keywords · average position 2 · local 3-pack: 1
Local presence	87	145 reviews · rated 5 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 47/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (33 vs 52); Speed & CWV (47 vs 61).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Leckhampton Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cotswold Osteopaths, Jane Hartley and Guy Beresford	#20	56/100	2 places above you
Key Wellness Chiropractic	#24	55/100	2 places below you
Cheltenham Chiropractic Clinic	#19	57/100	3 places above you
Angela Sells Physiotherapy	#25	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05206417 · 22 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 51 · accessibility 81 · best practices 81 · SEO 85 — biggest losses: `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Reduce unused JavaScript; Font display
Google profile detail	13 photos · claimed · has a description · hours listed · 0 of 145 reviews are one star
Backlinks	82 referring domains · 587 links · rank 83 · 526 broken
Site structure	1 pages crawled · 25 internal links per page · reachable in: contact 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 20 sitemap pages not reachable by following links
Sitemap	21 URLs listed · declared in robots.txt · newest entry 151 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Leckhampton Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveGet Ahead Physiotherapy Ltd#21 · 56/100 Full indexAll 68 firms ↓ Ranked belowCarlton Clinic#23 · 55/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.