Cheltenham Chiropractic Clinic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 19 of 68

Digital Visibility Score57/100Rank 19 of 68 · top 27%Problems found1The site has not changed in a long time Furthest behind-5Speed & CWV: 59 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	64	−5
Technical	100	88	+12
Local presence	77	75	+2
Visibility	10	4	+6
AI search presence	20	0	+20
Content & trust	53	46	+7

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+12
Local presence		+2
Visibility		+6
AI search presence		+20
Content & trust		+7

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.5 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 23, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	#43
chiropractor Cheltenham	#3
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		59
Technical		100
Local presence		77
Visibility		10
AI search presence		20
Content & trust		53

this firm sector median leader

Cheltenham Chiropractic Clinic trails Cotswold Physiotherapy Centre LLP by 123 points across 5 pillars, but 83% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✓	I have back pain and live in Cheltenham - who should I see?	named
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	25
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff12
exercise advice3
sound advice2
quick diagnosis2
first session2
effective treatment2
explanations2
back problems2
problem solving2
medical2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,262 words · last changed: 3837 days ago
Visibility	10	ranks for 2 of 12 keywords · average position 23 · local 3-pack: 1
Local presence	77	25 reviews · rated 5 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (10 vs 52); Content & trust (53 vs 70).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cheltenham Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cameron-Mitchell Osteopaths	#17	58/100	2 places above you
Get Ahead Physiotherapy Ltd	#21	56/100	2 places below you
ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	#16	59/100	3 places above you
Leckhampton Chiropractic Clinic	#22	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 86 · best practices 81 · SEO 92 — biggest losses: Font display; Use efficient cache lifetimes; Render-blocking requests
Google profile detail	30 photos · claimed · has a description · hours listed · 0 of 25 reviews are one star
Backlinks	42 referring domains · 209 links · rank 53
Site structure	1 pages crawled · 52 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 10% of links use a generic anchor · 70 sitemap pages not reachable by following links
Sitemap	70 URLs listed · declared in robots.txt · newest entry 130 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cheltenham Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (10/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.