Carmel Smythe Osteopath — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 36 / 100 · Rank 65 of 68

Digital Visibility Score36/100Rank 65 of 68Problems found3No structured data on the homepageFurthest behind-34Content & trust: 12 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	64	+3
Technical	57	88	−31
Local presence	47	75	−28
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	12	46	−34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3
Technical		-31
Local presence		-28
Visibility		0
AI search presence		0
Content & trust		-34

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 238 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.3 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 67, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	#67
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		67
Technical		57
Local presence		47
Visibility		4
AI search presence		0
Content & trust		12

this firm sector median leader

Carmel Smythe Osteopath trails Cotswold Physiotherapy Centre LLP by 261 points across 5 pillars, but 53% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	12	about page: no · team page: no · credentials: no · blog or news: no · homepage: 238 words · last changed: 849 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 67 · local 3-pack: 0
Local presence	47	0 reviews · 0 new in 90 days
Technical	57	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: yes · structured data: no

Key findings

• Technical: 57/100, below the sector median of 88.
• Local presence: 47/100, below the sector median of 75.
• Content & trust: 12/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (12 vs 70); Visibility (4 vs 52).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Carmel Smythe Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bespoke Treatment	#63	38/100	2 places above you
Cheltenham Osteopaths	#67	24/100	2 places below you
CPM Sports	#62	39/100	3 places above you
One Grove	#68	21/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 64 · accessibility 86 · best practices 70 · SEO 100 — biggest losses: LCP breakdown; Render-blocking requests; Serves images with low resolution
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	27 referring domains · 33 links · rank 0
Site structure	1 pages crawled · 6 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	4 URLs listed · not declared in robots.txt · newest entry 4830 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Carmel Smythe Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveStyle Pilates - Cheltenham#64 · 38/100 Full indexAll 68 firms ↓ Ranked belowThe Cheltenham Clinic of Acupuncture and Chiropractic#66 · 31/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.