Bespoke Treatment — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 38 / 100 · Rank 63 of 68

Digital Visibility Score38/100Rank 63 of 68Critical problem1Search engines are being told not to index this siteFurthest behind-27Speed & CWV: 37 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	37	64	−27
Technical	63	88	−25
Local presence	69	75	−6
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	40	46	−6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-27
Technical		-25
Local presence		-6
Visibility		0
AI search presence		0
Content & trust		-6

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 28, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	#28
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		37
Technical		63
Local presence		69
Visibility		4
AI search presence		0
Content & trust		40

this firm sector median leader

Bespoke Treatment trails Cotswold Physiotherapy Centre LLP by 229 points across 6 pillars, but 56% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	12
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendliness3
• leg3
• sports massage2
• sports2
• massage2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 1,529 words
Visibility	4	ranks for 1 of 12 keywords · average position 28 · local 3-pack: 0
Local presence	69	12 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 37/100, below the sector median of 64.
• Technical: 63/100, below the sector median of 88.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 52); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Bespoke Treatment in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Regency sports massage	#61	41/100	2 places above you
Carmel Smythe Osteopath	#65	36/100	2 places below you
David Hover, Chiropractor	#60	41/100	3 places above you
The Cheltenham Clinic of Acupuncture and Chiropractic	#66	31/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 92 · best practices 78 · SEO 100 — biggest losses: Document does not have a main landmark.; Improve image delivery; Avoid multiple page redirects
Google profile detail	9 photos · claimed · has a description · no hours listed · 0 of 12 reviews are one star
Backlinks	44 referring domains · 44 links · rank 0
Site structure	1 pages crawled · 11 internal links per page · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 904 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Bespoke Treatment’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCPM Sports#62 · 39/100 Full indexAll 68 firms ↓ Ranked belowStyle Pilates - Cheltenham#64 · 38/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.