The Cheltenham Clinic of Acupuncture and Chiropractic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 31 / 100 · Rank 66 of 68

Digital Visibility Score31/100Rank 66 of 68 Critical problem1The site is not served over HTTPS One page from the first1Closest: chiropractor Cheltenham at #19 Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	79	64	+15
Technical	0	88	−88
Local presence	57	75	−18
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	—	46	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+15
Technical		-88
Local presence		-18
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 19, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	#19
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		79
Technical		0
Local presence		57
Visibility		4
AI search presence		0

this firm sector median leader

The Cheltenham Clinic of Acupuncture and Chiropractic trails Cotswold Physiotherapy Centre LLP by 250 points across 4 pillars, but 72% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Cheltenham

#19

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	3.3 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	4	ranks for 1 of 12 keywords · average position 19 · local 3-pack: 0
Local presence	57	3 reviews · rated 3.3 · 0 new in 90 days
Technical	0	HTTPS: no · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 88.
Local presence: 57/100, below the sector median of 75.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: Technical (0 vs 100); AI search presence (0 vs 80); Visibility (4 vs 52).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest The Cheltenham Clinic of Acupuncture and Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Style Pilates - Cheltenham	#64	38/100	2 places above you
One Grove	#68	21/100	2 places below you
Bespoke Treatment	#63	38/100	3 places above you
CPM Sports	#62	39/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 77 · accessibility 99 · best practices 78 · SEO 92 — biggest losses: LCP breakdown; Network dependency tree; Reduce unused JavaScript
Google profile detail	2 photos · unclaimed · no description · hours listed
Backlinks	65 referring domains · 78 links · rank 103
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

The Cheltenham Clinic of Acupuncture and Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.