Style Pilates - Cheltenham — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 38 / 100 · Rank 64 of 68

Digital Visibility Score38/100Rank 64 of 68 Critical problem1The site is not served over HTTPS Furthest behind-28Local presence: 47 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	64	−2
Technical	63	88	−25
Local presence	47	75	−28
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	35	46	−11

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		-25
Local presence		-28
Visibility		-4
AI search presence		0
Content & trust		-11

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		62
Technical		63
Local presence		47
Visibility		0
AI search presence		0
Content & trust		35

this firm sector median leader

Style Pilates - Cheltenham trails Cotswold Physiotherapy Centre LLP by 236 points across 5 pillars, but 56% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 449 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	47	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 63/100, below the sector median of 88.
Local presence: 47/100, below the sector median of 75.
Content & trust: 35/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Technical (63 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Style Pilates - Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CPM Sports	#62	39/100	2 places above you
The Cheltenham Clinic of Acupuncture and Chiropractic	#66	31/100	2 places below you
Regency sports massage	#61	41/100	3 places above you
Cheltenham Osteopaths	#67	24/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 66 · best practices 74 · SEO 92 — biggest losses: Browser errors were logged to the console; Largest Contentful Paint; Document does not have a meta description
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	40 referring domains · 42 links · rank 0
Site structure	17 pages crawled · 20 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	2 URLs listed · declared in robots.txt · newest entry 3023 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Style Pilates - Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.