CPM Sports — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 62 of 68

Digital Visibility Score39/100Rank 62 of 68Critical problem1The site is not served over HTTPSFurthest behind-33Local presence: 42 against a sector median of 75

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	64	−5
Technical	63	88	−25
Local presence	42	75	−33
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	58	46	+12

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-25
Local presence		-33
Visibility		0
AI search presence		0
Content & trust		+12

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 32, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	#32
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		59
Technical		63
Local presence		42
Visibility		4
AI search presence		0
Content & trust		58

this firm sector median leader

CPM Sports trails Cotswold Physiotherapy Centre LLP by 216 points across 6 pillars, but 59% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 381 words · last changed: 0 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 32 · local 3-pack: 0
Local presence	42	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 88.
• Local presence: 42/100, below the sector median of 75.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 52); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest CPM Sports in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
David Hover, Chiropractor	#60	41/100	2 places above you
Style Pilates - Cheltenham	#64	38/100	2 places below you
Sava Physio	#59	43/100	3 places above you
Carmel Smythe Osteopath	#65	36/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 82 · best practices 78 · SEO 100 — biggest losses: Largest Contentful Paint; Does not redirect HTTP traffic to HTTPS; Network dependency tree
Google profile detail	unclaimed · no description · no hours listed
Backlinks	50 referring domains · 55 links · rank 19
Site structure	25 pages crawled · 61.6 internal links per page · reachable in: contact 2 clicks, about 1 click · 0% of links use a generic anchor
Sitemap	63 URLs listed · declared in robots.txt · newest entry 265 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

CPM Sports’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveRegency sports massage#61 · 41/100 Full indexAll 68 firms ↓ Ranked belowBespoke Treatment#63 · 38/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.