MDG Physio — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 52 of 68

Digital Visibility Score46/100Rank 52 of 68Problems found2Structured data present, but no LocalBusiness markupFurthest behind-15Speed & CWV: 49 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	49	64	−15
Technical	88	88	level
Local presence	68	75	−7
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	45	46	−1

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-15
Technical		0
Local presence		-7
Visibility		-4
AI search presence		0
Content & trust		-1

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.1 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		49
Technical		88
Local presence		68
Visibility		0
AI search presence		0
Content & trust		45

this firm sector median leader

MDG Physio trails Cotswold Physiotherapy Centre LLP by 192 points across 6 pillars, but 69% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	6
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	45	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 326 words · last changed: 1874 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	68	6 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 49/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Content & trust (45 vs 70).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest MDG Physio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CS Veterinary Physiotherapy	#50	46/100	2 places above you
GOchiropractic	#54	44/100	2 places below you
Cheltenham Headache Clinic	#49	46/100	3 places above you
Parkview Chiropractic	#55	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 35 · accessibility 89 · best practices 73 · SEO 92 — biggest losses: Reduce unused CSS; Forced reflow; Elements with `role="dialog"` or `role="alertdialog"` do not have accessible names.
Google profile detail	6 photos · claimed · has a description · no hours listed · 0 of 6 reviews are one star
Backlinks	39 referring domains · 60 links · rank 77
Site structure	25 pages crawled · 31.7 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 0% of links use a generic anchor
Sitemap	11 URLs listed · declared in robots.txt · newest entry 1805 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

MDG Physio’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveER Chiropractic#51 · 46/100 Full indexAll 68 firms ↓ Ranked belowPortland Pilates & Physio#53 · 46/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.