ER Chiropractic — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 51 of 68

Digital Visibility Score46/100Rank 51 of 68Critical problem1Search engines are being told not to index this siteFurthest behind-11Content & trust: 35 against a sector median of 46

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	64	−8
Technical	88	88	level
Local presence	69	75	−6
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	35	46	−11

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		0
Local presence		-6
Visibility		-4
AI search presence		0
Content & trust		-11

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	not in top 100
chiropractor Cheltenham	not in top 100
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	not in top 100
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		56
Technical		88
Local presence		69
Visibility		0
AI search presence		0
Content & trust		35

this firm sector median leader

ER Chiropractic trails Cotswold Physiotherapy Centre LLP by 194 points across 6 pillars, but 68% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	22
Locations	2
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 480 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	69	22 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Content & trust: 35/100, below the sector median of 46.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 52); Content & trust (35 vs 70).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest ER Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cheltenham Headache Clinic	#49	46/100	2 places above you
Portland Pilates & Physio	#53	46/100	2 places below you
Holly Derrick Sports Massage	#48	47/100	3 places above you
GOchiropractic	#54	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 71 · accessibility 100 · best practices 59 · SEO 92 — biggest losses: Uses third-party cookies; Avoid multiple page redirects; Document does not have a meta description
Google profile detail	unclaimed · no description · no hours listed · 0 of 7 reviews are one star
Backlinks	37 referring domains · 106 links · rank 0
Site structure	1 pages crawled · 6 internal links per page · 0% of links use a generic anchor · 5 sitemap pages not reachable by following links
Sitemap	5 URLs listed · declared in robots.txt · newest entry 372 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

ER Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveCS Veterinary Physiotherapy#50 · 46/100 Full indexAll 68 firms ↓ Ranked belowMDG Physio#52 · 46/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.