Bath Estate Agent Digital Visibility Index — Q4-2026

Not every firm could be measured on every pillar (Q4-2026)

2 of the firms below are missing at least one pillar: Speed & CWV (13 of 15). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Nash & Co, Fine & Country Bath. See the methodology.

The PYC Bath Estate Agent Digital Visibility Index ranks 15 estate agents in Bath on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 3 October 2026 to the published methodology.

As of Q4-2026, 8% of the 13 estate agents in Bath measured on Speed & Core Web Vitals score below 50 on mobile (PYC Bath Estate Agent Digital Visibility Index, measured 3 October 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 13 of them (10.8%); 81 distinct domains appear in total.

this index (13)   directories, national chains and firms not indexed (107)

Ranking well but not currently indexed:

• zoopla.co.uk — 18 top-10 slots, best #1
• rightmove.co.uk — 10 top-10 slots, best #1
• purplebricks.co.uk — 7 top-10 slots, best #1
• onthemarket.com — 6 top-10 slots, best #1
• hamptons.co.uk — 5 top-10 slots, best #1

89.2% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Bath Estate Agent	Score	Spd	Tech	Local	Vis	AI	Cont
1	Martin & Co Bath	73	62	100	99	13	60	100
2	Winkworth Bath	67	61	100	78	21	40	100
3	Zest Sales & Lettings	66	67	100	93	17	20	87
4	Strattons and Partners	63	77	63	88	27	20	100
5	Madison Oakley	61	59	100	80	13	20	87
6	Allen & Harris Bath	60	45	88	87	22	20	100
7	Bath Stone Property	60	74	100	80	17	0	67
8	Cobb Farr	59	59	100	92	13	0	70
9	Savills Bath	59	68	63	82	14	40	80
10	Aspire To Move	58	57	75	100	12	0	100
11	Whiteley Helyar	58	63	100	83	12	20	37
12	Crisp Cowley	53	65	75	95	8	0	50
13	Justin Hunter	49	53	63	85	22	0	55
14	Nash & Co	49	—	75	84	18	0	46
15	Fine & Country Bath	48	—	75	77	8	20	35

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	estate agents	best estate agents	top estate agents	letting agents	sell my house	house valuation	property for sale	estate agent fees	rental properties	estate agents Widcombe	estate agents Lansdown	letting agents Widcombe
Martin & Co Bath		20	16					15
Winkworth Bath	13	19	14					23			30
Zest Sales & Lettings	27	5	13					18
Strattons and Partners		4	7
Madison Oakley		9	17					13
Allen & Harris Bath		11	6					7
Bath Stone Property	30	12	4					14
Cobb Farr		8						4			31
Savills Bath		36	27					30
Aspire To Move	28		46
Whiteley Helyar		18	9
Crisp Cowley		27	15
Justin Hunter		15	10					8			29
Nash & Co		14	19								18
Fine & Country Bath		26	12

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “estate agents Bath”, “letting agents Bath”, “sell my house Bath” and 6 other keywords. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 2 of 15 appear in all three.

Visible in	Firms	Which
All three channels	2	Strattons and Partners, Whiteley Helyar
Organic + local pack	1	Justin Hunter
Organic + AI	3	Zest Sales & Lettings, Madison Oakley, Allen & Harris Bath
Local pack + AI	1	Savills Bath
Organic only	2	Bath Stone Property, Cobb Farr
Local pack only	2	Aspire To Move, Nash & Co
AI only	3	Martin & Co Bath, Winkworth Bath, Fine & Country Bath
None of the three	1	Crisp Cowley

2 of 15 firms are visible in all three channels. 1 appears in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Martin & Co Bath is the widest split: AI engines name it far more readily than search surfaces it (AI 60, visibility 13) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Allen & Harris Bath	Allen & Harris Bath — best estate agents Bath		#11
Bath Stone Property	Bath Stone Property — best estate agents Bath		#12
Fine & Country Bath	Fine & Country Bath — top estate agents Bath		#12
Winkworth Bath	Winkworth Bath — estate agents Bath		#13
Zest Sales & Lettings	Zest Sales & Lettings — top estate agents Bath		#13
Madison Oakley	Madison Oakley — estate agent fees Bath		#13
Winkworth Bath	Winkworth Bath — top estate agents Bath		#14
Bath Stone Property	Bath Stone Property — estate agent fees Bath		#14
Nash & Co	Nash & Co — best estate agents Bath		#14
Martin & Co Bath	Martin & Co Bath — estate agent fees Bath		#15

20 winnable positions across 11 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 77 to 435 and ratings 4.4 to 5, yet the Local pillar separates these firms by only 23 points — the raw figures discriminate where the score does not. Most reviews: Allen & Harris Bath (435). Highest rating: 4 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		9 of 12
transactional		3 of 12

Local pack coverage across the city

Local 3-pack for “estate agents near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.381, -2.359. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 4 of 9 points contain at least one indexed firm, and 4 of the 15 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

NWnorth-west, 51.435, -2.445 — no result at this point	Nnorth, 51.435, -2.359 — no result at this point	1NEnorth-east, 51.435, -2.273 — Allen & Harris Bath
1Wwest, 51.381, -2.445 — Nash & Co	2·centre, 51.381, -2.359 — Whiteley Helyar, Allen & Harris Bath	1Eeast, 51.381, -2.273 — Cobb Farr
SWsouth-west, 51.327, -2.445 — no indexed firm in the pack here	Ssouth, 51.327, -2.359 — no indexed firm in the pack here	SEsouth-east, 51.327, -2.273 — no indexed firm in the pack here

3.7 miles between points

none 1 firm 2 3 of the pack

What changed since last quarter

Change between Q3-2026 and Q4-2026 on the 6 pillars measured in both quarters — Speed & CWV and Technical and Local presence and Visibility and AI search presence and Content & trust. The other pillars were not measured in Q3-2026, so no comparison is possible and none is drawn.

Zest Sales & Lettings		-60	AI search presence
Allen & Harris Bath		-60	AI search presence
Cobb Farr		-60	AI search presence
Savills Bath		-60	AI search presence
Justin Hunter		-60	AI search presence
Winkworth Bath		+40	AI search presence
Strattons and Partners		-40	AI search presence
Madison Oakley		-40	AI search presence
Zest Sales & Lettings		-36	Visibility
Crisp Cowley		-34	Visibility
Fine & Country Bath		-34	Visibility
Martin & Co Bath		-33	Visibility

Hollow mark is Q3-2026, solid is Q4-2026. Showing the 12 largest of 56 changes. 32 readings unchanged and not drawn, across 11 firms that moved.

Zest Sales & Lettings moved furthest: AI search presence down 60 points since Q3-2026. 56 of 88 comparable readings changed at all — which is what a quarter of movement actually looks like.

Which estate agent in Bath has the best website?

Martin & Co Bath tops the Q4-2026 index with a Digital Visibility Score of 73/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Bath Estate Agent, Q4-2026. https://hub.pyc.agency/indices/bath-estate-agents/

Full terms: licence and attribution.

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