Bath Estate Agent Digital Visibility Index — Q3-2026

The PYC Bath Estate Agent Digital Visibility Index ranks 15 bath estate agents on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 27 August 2026 to the published methodology.

As of Q3-2026, 7% of the 15 bath estate agents measured on Speed & Core Web Vitals score below 50 on mobile (PYC Bath Estate Agent Digital Visibility Index, measured 27 August 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 45 of them (37.5%); 86 distinct domains appear in total.

this index (45) directories, national chains and firms not indexed (75)

Ranking well but not currently indexed:

carterjonas.co.uk — 8 top-10 slots, best #1
getagent.co.uk — 6 top-10 slots, best #2
rightmove.co.uk — 5 top-10 slots, best #1
andrewsonline.co.uk — 5 top-10 slots, best #4
calibre100.com — 4 top-10 slots, best #1

62.5% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Bath Estate Agent	Score	Spd	Tech	Local	Vis	AI	Cont
1	Zest Sales & Lettings	82	81	100	78	53	80	100
2	Allen & Harris Bath	73	55	88	78	42	80	100
3	Savills Bath	73	69	63	80	38	100	100
4	Madison Oakley	70	75	88	78	38	60	67
5	Martin & Co Bath	70	56	100	79	46	40	100
6	Cobb Farr	68	68	100	79	21	60	67
7	Strattons and Partners	67	76	63	78	31	60	100
8	Bath Stone Property	64	76	100	78	46	0	67
9	Winkworth Bath	64	69	88	77	50	0	100
10	Whiteley Helyar	63	77	100	80	37	20	33
11	Aspire To Move	61	73	75	80	38	20	67
12	Fine & Country Bath	58	55	88	68	42	40	33
13	Justin Hunter	58	32	63	80	51	60	67
14	Crisp Cowley	56	64	75	78	42	0	67
15	Nash & Co	48	62	63	80	26	0	33

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	estate agents	best estate agents	top estate agents	letting agents	sell my house	house valuation	property for sale	estate agent fees	rental properties	estate agents Widcombe	estate agents Lansdown	letting agents Widcombe
Zest Sales & Lettings	13	8	9	9	1	15	11	4	16	3		4
Allen & Harris Bath	2	7	5	2	33	19		2	23	20		21
Savills Bath	28	38	29	28	30	37		39		40		42
Madison Oakley	17	4	16	20	20	16		18		32		32
Martin & Co Bath	16	24	17	1	29	5		12	18	10	28	5
Cobb Farr		3			13			1		15	26
Strattons and Partners	3	6	7	57			10	32		35
Bath Stone Property	6	14	6	7	14	2	5	26	15	21		26
Winkworth Bath	14	22	18	14	41	1	17	21	8	11	5	9
Whiteley Helyar	11	20	13	42	43	71				30		41
Aspire To Move	47	34	33	12					13	37	37	19
Fine & Country Bath	19	23	14	24	5	22		55		8	13	10
Justin Hunter	8	12	8	16	3	35	19	17		18	30	13
Crisp Cowley	7	13	4	4	44	50	3		3	23		22
Nash & Co		19	20							59	39	56

1–3 4–10 11–20 21+ absent

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 2 of 15 appear in all three.

Visible in	Firms	Which
All three channels	2	Strattons and Partners, Justin Hunter
Organic + local pack	0	—
Organic + AI	6	Zest Sales & Lettings, Allen & Harris Bath, Madison Oakley, Martin & Co Bath, Cobb Farr, Fine & Country Bath
Local pack + AI	2	Whiteley Helyar, Aspire To Move
Organic only	3	Bath Stone Property, Winkworth Bath, Crisp Cowley
Local pack only	1	Nash & Co
AI only	1	Savills Bath
None of the three	0	—

2 of 15 firms are visible in all three channels.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility → vertical: AI presence ↑

Savills Bath is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 38) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Zest Sales & Lettings	Zest Sales & Lettings — property for sale Bath	#11
Winkworth Bath	Winkworth Bath — estate agents Widcombe	#11
Whiteley Helyar	Whiteley Helyar — estate agents Bath	#11
Martin & Co Bath	Martin & Co Bath — estate agent fees Bath	#12
Aspire To Move	Aspire To Move — letting agents Bath	#12
Justin Hunter	Justin Hunter — best estate agents Bath	#12
Zest Sales & Lettings	Zest Sales & Lettings — estate agents Bath	#13
Cobb Farr	Cobb Farr — sell my house Bath	#13
Whiteley Helyar	Whiteley Helyar — top estate agents Bath	#13
Aspire To Move	Aspire To Move — rental properties Bath	#13

44 winnable positions across 13 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) → vertical: rating ↑

Review volume spans 71 to 425 and ratings 4.4 to 5, yet the Local pillar separates these firms by only 12 points — the raw figures discriminate where the score does not. Most reviews: Allen & Harris Bath (425). Highest rating: 4 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		9 of 12
transactional		3 of 12

Local pack coverage across the city

Local 3-pack for “estate agents near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.381, -2.359. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 5 of 9 points contain at least one indexed firm, and 4 of the 15 indexed firms appear somewhere on the grid.

Indexed firms holding a local pack slot, by grid position from north-west to south-east
NWnorth-west, 51.435, -2.445 — no indexed firm in the pack here	Nnorth, 51.435, -2.359 — no indexed firm in the pack here	1NEnorth-east, 51.435, -2.273 — Allen & Harris Bath
1Wwest, 51.381, -2.445 — Nash & Co	2·centre, 51.381, -2.359 — Whiteley Helyar, Allen & Harris Bath	1Eeast, 51.381, -2.273 — Cobb Farr
SWsouth-west, 51.327, -2.445 — no indexed firm in the pack here	Ssouth, 51.327, -2.359 — no indexed firm in the pack here	1SEsouth-east, 51.327, -2.273 — Cobb Farr

none 1 firm 2 3 of the pack

Which bath estate agent has the best website?

Zest Sales & Lettings tops the Q3-2026 index with a Digital Visibility Score of 82/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Bath Estate Agent, Q3-2026. https://hub.pyc.agency/indices/bath-estate-agents/

Full terms: licence and attribution.

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