Aspire To Move — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 10 of 15

Digital Visibility Score58/100Rank 10 of 15Problems found1No structured data on the homepageFurthest behind-20AI search presence: 0 against a sector median of 20

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	62	−5
Technical	75	88	−13
Local presence	100	85	+15
Visibility	12	14	−2
AI search presence	0	20	−20
Content & trust	100	80	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-13
Local presence		+15
Visibility		-2
AI search presence		-20
Content & trust		+20

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 37, in the local 3-pack for 2 keywords.

Keyword	Position
estate agents Bath	#28
best estate agents Bath	not in top 100
top estate agents Bath	#46
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	not in top 100
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	not in top 100
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Speed & CWV		57
Technical		75
Local presence		100
Visibility		12
AI search presence		0
Content & trust		100

this firm sector median leader

Aspire To Move trails Martin & Co Bath by 91 points across 4 pillars, but 93% of that is AI search presence and Technical alone. It already matches or beats the leader on Local presence, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	430
Locations	1
Reviews in last 90 days	20
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	100	about page: yes · people introduced: yes, on the about page · credentials: yes · blog or news: yes · homepage: 1,796 words
Visibility	12	ranks for 2 of 12 keywords · average position 37 · local 3-pack: 2
Local presence	100	430 reviews · rated 5 · 20 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Aspire To Move in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cobb Farr	#8	59/100	2 places above you
Crisp Cowley	#12	53/100	2 places below you
Bath Stone Property	#7	60/100	3 places above you
Justin Hunter	#13	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 12248993 · 7 years old · active · SIC 68310
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 84 · best practices 73 · SEO 92 — biggest losses: Issues were logged in the `Issues` panel in Chrome Devtools; Minimize main-thread work; Document does not have a main landmark.
Backlinks	75 referring domains · 1629 links · rank 115
Site structure	23 pages crawled · 63.6 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks, services 1 click · 3% of links use a generic anchor
Sitemap	90 URLs listed · declared in robots.txt · newest entry 38 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Aspire To Move’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (12/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveSavills Bath#9 · 59/100 Full indexAll 15 firms ↓ Ranked belowWhiteley Helyar#11 · 58/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.