Exeter Solicitor Digital Visibility Index — Q3-2026

The PYC Exeter Solicitor Digital Visibility Index ranks 8 exeter solicitors on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 27 August 2026 to the published methodology.

As of Q3-2026, 0% of the 8 exeter solicitors measured on Speed & Core Web Vitals score below 50 on mobile (PYC Exeter Solicitor Digital Visibility Index, measured 27 August 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 35 of them (29.2%); 82 distinct domains appear in total.

this index (35)   directories, national chains and firms not indexed (85)

Ranking well but not currently indexed:

• reviewsolicitors.co.uk — 10 top-10 slots, best #1
• rundlewalker.com — 8 top-10 slots, best #2
• duncanlewis.co.uk — 6 top-10 slots, best #3
• tozers.co.uk — 6 top-10 slots, best #3
• sleeblackwell.co.uk — 5 top-10 slots, best #2

70.8% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Exeter Solicitor	Score	Spd	Tech	Local	Vis	AI	Cont
1	Dunn & Baker	77	56	100	77	55	100	67
2	Amicus Law	75	73	100	78	46	100	33
3	Gilbert Stephens	73	77	100	77	60	40	67
4	Stephens Scown	70	59	100	78	43	60	67
5	Wollens	68	74	100	72	42	60	33
6	Setfords Exeter	66	89	100	65	38	20	67
7	Porter Dodson	59	67	88	61	42	40	33
8	WBW Solicitors	50	70	50	72	38	40	0

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	solicitors	best solicitors	conveyancing solicitors	family law solicitors	employment solicitors	wills and probate	personal injury solicitors	divorce solicitors	legal advice	solicitors St Leonards	solicitors Heavitree	conveyancing St Leonards
Dunn & Baker	12	3	14	7	48	3	4	10	14		65
Amicus Law	7	8	6	8	15	22		9	7		5
Gilbert Stephens	9	19	1	4	2	2	1	2	9		6
Stephens Scown	17	15	33	39	8	16	39	52	39		8
Wollens	13	4	5	51	5	76	9	26	24		3
Setfords Exeter	25	21	22	59				65	44	44	28	49
Porter Dodson	5	9	7	48	19	10	27	19	12		2
WBW Solicitors	16	23	16	46	25	13		39	20		10

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “solicitors St Leonards”, “conveyancing St Leonards”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 4 of 8 appear in all three.

Visible in	Firms	Which
All three channels	4	Dunn & Baker, Amicus Law, Gilbert Stephens, Stephens Scown
Organic + local pack	0	—
Organic + AI	3	Wollens, Porter Dodson, WBW Solicitors
Local pack + AI	0	—
Organic only	0	—
Local pack only	0	—
AI only	1	Setfords Exeter
None of the three	0	—

4 of 8 firms are visible in all three channels.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Amicus Law is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 46). Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Dunn & Baker	Dunn & Baker — solicitors Exeter		#12
Porter Dodson	Porter Dodson — legal advice Exeter		#12
Wollens	Wollens — solicitors Exeter		#13
WBW Solicitors	WBW Solicitors — wills and probate Exeter		#13
Dunn & Baker	Dunn & Baker — conveyancing solicitors Exeter		#14
Dunn & Baker	Dunn & Baker — legal advice Exeter		#14
Amicus Law	Amicus Law — employment solicitors Exeter		#15
Stephens Scown	Stephens Scown — best solicitors Exeter		#15
Stephens Scown	Stephens Scown — wills and probate Exeter		#16
WBW Solicitors	WBW Solicitors — solicitors Exeter		#16

16 winnable positions across 7 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 209 and ratings 3.8 to 5, yet the Local pillar separates these firms by only 17 points — the raw figures discriminate where the score does not. Most reviews: Stephens Scown (209). Highest rating: Porter Dodson (5).

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		11 of 12
navigational		1 of 12

Local pack coverage across the city

Local 3-pack for “solicitors near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 50.718, -3.534. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 5 of 9 points contain at least one indexed firm, and 4 of the 8 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

1NWnorth-west, 50.773, -3.619 — Gilbert Stephens	2Nnorth, 50.773, -3.534 — Dunn & Baker, Amicus Law	NEnorth-east, 50.773, -3.449 — no indexed firm in the pack here
2Wwest, 50.718, -3.619 — Amicus Law, Dunn & Baker	2·centre, 50.718, -3.534 — Stephens Scown, Dunn & Baker	Eeast, 50.718, -3.449 — no indexed firm in the pack here
2SWsouth-west, 50.664, -3.619 — Amicus Law, Stephens Scown	Ssouth, 50.664, -3.534 — no indexed firm in the pack here	SEsouth-east, 50.664, -3.449 — no indexed firm in the pack here

3.7 miles between points

none 1 firm 2 3 of the pack

Which exeter solicitor has the best website?

Dunn & Baker tops the Q3-2026 index with a Digital Visibility Score of 77/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Exeter Solicitor, Q3-2026. https://hub.pyc.agency/indices/exeter-solicitors/

Full terms: licence and attribution.

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