Skip to content

Setfords Exeter — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 6 of 8

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV8766.5+20.5
Technical100100level
Local presence7079.5−9.5
Visibility2123−2
AI search presence2020level
Content & trust7078.5−8.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+20.5
Technical0
Local presence-9.5
Visibility-2
AI search presence0
Content & trust-8.5
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9 years ago.
Ranks for 5 of 12 keywords, average position 35.2, in the local 3-pack for 0 keywords.
KeywordPosition
solicitors Exeter#17
best solicitors Exeternot in top 100
conveyancing solicitors Exeternot in top 100
family law solicitors Exeternot in top 100
employment solicitors Exeternot in top 100
wills and probate Exeter#29
personal injury solicitors Exeter#61
divorce solicitors Exeternot in top 100
legal advice Exeter#33
solicitors St Leonards#36
solicitors Heavitreenot in top 100
conveyancing St Leonardsnot in top 100
This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.
Speed & CWV87
Technical100
Local presence70
Visibility21
AI search presence20
Content & trust70

this firm sector median leader

Setfords Exeter trails Gilbert Stephens by 92 points across 4 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

Ranked between #11 and #20 — one page from the first, ordered by how close.
solicitors Exeter#17

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best solicitors in Exeter?
✓Which law firm in Exeter would you recommend for conveyancing?cited by domain
✗Top rated family law solicitors in Exeter
✗I need a solicitor in Exeter - who should I contact?
✗Best solicitors in St Leonards, Exeter
Google Business Profile.
Rating3.8 / 5
Reviews94
Locations1
Reviews in last 90 days2
Address matches websiteno
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)3.0sone throttled load on a datacentre machine
Field (real users)2.7s75th percentile of actual Chrome visitors over 28 days

The lab figure is 1.1× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP).

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust70about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 2,879 words · last changed: 3272 days ago
Visibility21ranks for 5 of 12 keywords · average position 35.2 · local 3-pack: 0
Local presence7094 reviews · rated 3.8 · 2 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
  • No pillar falls materially below the sector median this quarter.

Gilbert Stephens leads the index with 76/100. The largest gaps are: AI search presence (20 vs 60); Visibility (21 vs 49); Content & trust (70 vs 87).

  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest Setfords Exeter in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Dunn & Baker#466/1002 places above you
WBW Solicitors#858/1002 places below you
Amicus Law#370/1003 places above you
Wollens#272/1004 places above you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 2719ms · INP 104ms · CLS 0 · does not pass Core Web Vitals
Lighthouse (lab, mobile)Performance 89 · accessibility 85 · best practices 96 · SEO 92 — biggest losses: Forced reflow; Touch targets do not have sufficient size or spacing.; Heading elements are not in a sequentially-descending order
Backlinks606 referring domains · 3117 links · rank 273 · 6 broken
Site structure25 pages crawled · 353 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap567 URLs listed · declared in robots.txt · newest entry 1 day old · 5 of 5 sampled URLs resolve

Setfords Exeter’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.