Setfords Exeter — Exeter Solicitor Digital Visibility Score
Setfords Exeter — PYC Exeter Solicitor Digital Visibility Index, Q3-2026
Digital Visibility Score: 66 / 100 · Rank 6 of 8
Measured 27 August 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 89 | 71.5 | +17.5 |
| Technical | 100 | 100 | level |
| Local presence | 65 | 74.5 | −9.5 |
| Visibility | 38 | 42.5 | −4.5 |
| AI search presence | 20 | 50 | −30 |
| Content & trust | 67 | 50 | +17 |
| Speed & CWV | +17.5 | |
|---|---|---|
| Technical | 0 | |
| Local presence | -9.5 | |
| Visibility | -4.5 | |
| AI search presence | -30 | |
| Content & trust | +17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| solicitors Exeter | #25 |
| best solicitors Exeter | #21 |
| conveyancing solicitors Exeter | #22 |
| family law solicitors Exeter | #59 |
| employment solicitors Exeter | not in top 100 |
| wills and probate Exeter | not in top 100 |
| personal injury solicitors Exeter | not in top 100 |
| divorce solicitors Exeter | #65 |
| legal advice Exeter | #44 |
| solicitors St Leonards | #44 |
| solicitors Heavitree | #28 |
| conveyancing St Leonards | #49 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 89 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 65 | |
| Visibility | 38 | |
| AI search presence | 20 | |
| Content & trust | 67 |
this firm sector median leader
Setfords Exeter trails Dunn & Baker by 109 points across 3 pillars, but 89% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical, Content & trust.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best solicitors in Exeter? | |
| ✓ | Which law firm in Exeter would you recommend for conveyancing? | cited by domain |
| ✗ | Top rated family law solicitors in Exeter | |
| ✗ | I need a solicitor in Exeter - who should I contact? | |
| ✗ | Best solicitors in St Leonards, Exeter |
Local presence
Section titled “Local presence”| Rating | 3.8 / 5 |
|---|---|
| Reviews | 93 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | no |
Key findings
Section titled “Key findings”- AI search presence: 20/100, below the sector median of 50.
How this compares to the leader
Section titled “How this compares to the leader”Dunn & Baker leads the index with 77/100. The largest gaps are: AI search presence (20 vs 100); Visibility (38 vs 55); Local presence (65 vs 77).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Restart Google review generation and complete the Business Profile to close the local-pack gap.
Where to get this fixed
Section titled “Where to get this fixed”Setfords Exeter’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (38/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.