Digital Visibility Score: 58 / 100 · Rank 7 of 8
Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +8.5 Technical -12 Local presence -14.5 Visibility -6 AI search presence -20 Content & trust +21.5
These are specific, checkable faults on the site — not opinions about it.
Worth fixing Structured data present, but no LocalBusiness markup The page describes something to machines, but not that it is a local business with an address and opening hours.
Ranks for 4 of 12 keywords, average position 13.5, in the local 3-pack for 0 keywords.
Keyword Position solicitors Exeter not in top 100 best solicitors Exeter not in top 100 conveyancing solicitors Exeter not in top 100 family law solicitors Exeter #3 employment solicitors Exeter not in top 100 wills and probate Exeter #10 personal injury solicitors Exeter #20 divorce solicitors Exeter #21 legal advice Exeter not in top 100 solicitors St Leonards not in top 100 solicitors Heavitree not in top 100 conveyancing St Leonards not in top 100
This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.
Speed & CWV 75 Technical 88 Local presence 65 Visibility 17 AI search presence 0 Content & trust 100
Porter Dodson trails Gilbert Stephens by 119 points across 5 pillars, but 77% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#20
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best solicitors in Exeter? ✗ Which law firm in Exeter would you recommend for conveyancing? ✗ Top rated family law solicitors in Exeter ✗ I need a solicitor in Exeter - who should I contact? ✗ Best solicitors in St Leonards, Exeter
Google Business Profile.
Rating 5 / 5 Reviews 2 Locations 1 Reviews in last 90 days 1 Address matches website yes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile) 11.8s one throttled load on a datacentre machine Field (real users) 1.2s 75th percentile of actual Chrome visitors over 28 days
The lab figure is 10.2× the real-user figure. Both agree the site is performing acceptably for real visitors.
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 100 about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 935 words · last changed: 1 days ago Visibility 17 ranks for 4 of 12 keywords · average position 13.5 · local 3-pack: 0 Local presence 65 2 reviews · rated 5 · 1 new in 90 days Technical 88 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
Technical: 88/100, below the sector median of 100.
Local presence: 65/100, below the sector median of 79.5.
AI search presence: 0/100, below the sector median of 20.
Gilbert Stephens leads the index with 76/100. The largest gaps are: AI search presence (0 vs 60); Visibility (17 vs 49); Technical (88 vs 100).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest Porter Dodson in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) LCP 1165ms · INP 168ms · CLS 0 · passes Core Web Vitals Lighthouse (lab, mobile) Performance 56 · accessibility 81 · best practices 92 · SEO 85 — biggest losses: Reduce unused JavaScript; Heading elements are not in a sequentially-descending order; Font display Google profile detail 4 photos · claimed · no description · hours listed Backlinks 304 referring domains · 1844 links · rank 251 · 8 broken Site structure 25 pages crawled · 193.2 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 2 clicks · 1% of links use a generic anchor Sitemap 628 URLs listed · declared in robots.txt · newest entry 2 days old · 5 of 5 sampled URLs resolve
Porter Dodson’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .