Porter Dodson — Exeter Solicitor Digital Visibility Score
Porter Dodson — PYC Exeter Solicitor Digital Visibility Index, Q3-2026
Digital Visibility Score: 59 / 100 · Rank 7 of 8
Measured 27 August 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 67 | 71.5 | −4.5 |
| Technical | 88 | 100 | −12 |
| Local presence | 61 | 74.5 | −13.5 |
| Visibility | 42 | 42.5 | −0.5 |
| AI search presence | 40 | 50 | −10 |
| Content & trust | 33 | 50 | −17 |
| Speed & CWV | -4.5 | |
|---|---|---|
| Technical | -12 | |
| Local presence | -13.5 | |
| Visibility | -0.5 | |
| AI search presence | -10 | |
| Content & trust | -17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| solicitors Exeter | #5 |
| best solicitors Exeter | #9 |
| conveyancing solicitors Exeter | #7 |
| family law solicitors Exeter | #48 |
| employment solicitors Exeter | #19 |
| wills and probate Exeter | #10 |
| personal injury solicitors Exeter | #27 |
| divorce solicitors Exeter | #19 |
| legal advice Exeter | #12 |
| solicitors St Leonards | not in top 100 |
| solicitors Heavitree | #2 |
| conveyancing St Leonards | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 67 | |
|---|---|---|
| Technical | 88 | |
| Local presence | 61 | |
| Visibility | 42 | |
| AI search presence | 40 | |
| Content & trust | 33 |
this firm sector median leader
Porter Dodson trails Dunn & Baker by 135 points across 5 pillars, but 70% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.
Closest to the first page
Section titled “Closest to the first page”| legal advice Exeter | #12 | |
| employment solicitors Exeter | #19 | |
| divorce solicitors Exeter | #19 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best solicitors in Exeter? | cited by domain |
| ✗ | Which law firm in Exeter would you recommend for conveyancing? | |
| ✗ | Top rated family law solicitors in Exeter | |
| ✓ | I need a solicitor in Exeter - who should I contact? | cited by domain |
| ✗ | Best solicitors in St Leonards, Exeter |
Local presence
Section titled “Local presence”| Rating | 5 / 5 |
|---|---|
| Reviews | 1 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Technical: 88/100, below the sector median of 100.
- Local presence: 61/100, below the sector median of 74.5.
- AI search presence: 40/100, below the sector median of 50.
- Content & trust: 33/100, below the sector median of 50.
How this compares to the leader
Section titled “How this compares to the leader”Dunn & Baker leads the index with 77/100. The largest gaps are: AI search presence (40 vs 100); Content & trust (33 vs 67); Local presence (61 vs 77).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Add about/team pages and the credentials that matter in this sector (SRA, Law Society), and refresh stale content.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Where to get this fixed
Section titled “Where to get this fixed”Porter Dodson’s lowest-scoring pillars among those we publish remediation guidance for:
- Content & trust (33/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
- AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.