WBW Solicitors — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 8 of 8

Digital Visibility Score58/100Rank 8 of 8Problems found2Structured data present, but no LocalBusiness markupOne page from the first2Closest: family law solicitors Exeter at #12Furthest behind-12Technical: 88 against a sector median of 100

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	66.5	−3.5
Technical	88	100	−12
Local presence	75	79.5	−4.5
Visibility	17	23	−6
AI search presence	20	20	level
Content & trust	70	78.5	−8.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3.5
Technical		-12
Local presence		-4.5
Visibility		-6
AI search presence		0
Content & trust		-8.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.1 years ago.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 20, in the local 3-pack for 0 keywords.

Keyword	Position
solicitors Exeter	not in top 100
best solicitors Exeter	not in top 100
conveyancing solicitors Exeter	not in top 100
family law solicitors Exeter	#12
employment solicitors Exeter	not in top 100
wills and probate Exeter	#12
personal injury solicitors Exeter	#25
divorce solicitors Exeter	#31
legal advice Exeter	not in top 100
solicitors St Leonards	not in top 100
solicitors Heavitree	not in top 100
conveyancing St Leonards	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.

Speed & CWV		63
Technical		88
Local presence		75
Visibility		17
AI search presence		20
Content & trust		70

this firm sector median leader

WBW Solicitors trails Gilbert Stephens by 118 points across 6 pillars, but 61% of that is AI search presence and Visibility alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

family law solicitors Exeter		#12
wills and probate Exeter		#12

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best solicitors in Exeter?
✗	Which law firm in Exeter would you recommend for conveyancing?
✗	Top rated family law solicitors in Exeter
✓	I need a solicitor in Exeter - who should I contact?	cited by domain
✗	Best solicitors in St Leonards, Exeter

Local presence

Google Business Profile.

Rating	4.6 / 5
Reviews	27
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	13.4s	one throttled load on a datacentre machine
Field (real users)	1.4s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 9.5× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is layout shift (CLS).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• polite staff3
• conveyancing3
• clear explanations2
• clear communication2
• easy process2
• responsiveness2
• sale of house2
• reassurance2
• efficient staff2
• helpfulness2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,703 words · last changed: 2598 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 20 · local 3-pack: 0
Local presence	75	27 reviews · rated 4.6 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Technical: 88/100, below the sector median of 100.

How this compares to the leader

Gilbert Stephens leads the index with 76/100. The largest gaps are: AI search presence (20 vs 60); Visibility (17 vs 49); Content & trust (70 vs 87).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest WBW Solicitors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Setfords Exeter	#6	65/100	2 places above you
Stephens Scown	#5	66/100	3 places above you
Dunn & Baker	#4	66/100	4 places above you
Amicus Law	#3	70/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1402ms · INP 110ms · CLS 0.11 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 53 · accessibility 75 · best practices 96 · SEO 100 — biggest losses: Reduce unused JavaScript; Touch targets do not have sufficient size or spacing.; Browser errors were logged to the console
Google profile detail	4 photos · claimed · has a description · hours listed · 3 of 27 reviews are one star
Backlinks	344 referring domains · 2717 links · rank 227 · 1 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

WBW Solicitors’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePorter Dodson#7 · 58/100 Full indexAll 8 firms Bottom of the index

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.