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Amicus Law — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 70 / 100 · Rank 3 of 8

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6866.5+1.5
Technical100100level
Local presence8379.5+3.5
Visibility2123−2
AI search presence6020+40
Content & trust7478.5−4.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+1.5
Technical0
Local presence+3.5
Visibility-2
AI search presence+40
Content & trust-4.5
Ranks for 5 of 12 keywords, average position 15.8, in the local 3-pack for 0 keywords.
KeywordPosition
solicitors Exeter#14
best solicitors Exeternot in top 100
conveyancing solicitors Exeternot in top 100
family law solicitors Exeternot in top 100
employment solicitors Exeternot in top 100
wills and probate Exeter#17
personal injury solicitors Exeter#19
divorce solicitors Exeter#13
legal advice Exeter#16
solicitors St Leonardsnot in top 100
solicitors Heavitreenot in top 100
conveyancing St Leonardsnot in top 100
This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.
Speed & CWV68
Technical100
Local presence83
Visibility21
AI search presence60
Content & trust74

this firm sector median leader

Amicus Law trails Gilbert Stephens by 51 points across 3 pillars, but 80% of that is Visibility and Content & trust alone. It already matches or beats the leader on Technical, Local presence, AI search presence.

Ranked between #11 and #20 — one page from the first, ordered by how close.
divorce solicitors Exeter#13
solicitors Exeter#14
legal advice Exeter#16
wills and probate Exeter#17
personal injury solicitors Exeter#19

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best solicitors in Exeter?
✓Which law firm in Exeter would you recommend for conveyancing?cited by domain
✓Top rated family law solicitors in Exeternamed
✓I need a solicitor in Exeter - who should I contact?cited by domain
✗Best solicitors in St Leonards, Exeter
Google Business Profile.
Rating4.7 / 5
Reviews85
Locations1
Reviews in last 90 days2
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)17.2sone throttled load on a datacentre machine
Field (real users)1.2s75th percentile of actual Chrome visitors over 28 days

The lab figure is 14.2× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • helpful staff37
  • friendly team10
  • conveyancing9
  • selling property7
  • responsive staff5
  • reasonable fee4
  • pleasant staff4
  • selling shared ownership house3
  • immigration solicitor2
  • kind solicitor2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust74about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,470 words · last changed: 430 days ago
Visibility21ranks for 5 of 12 keywords · average position 15.8 · local 3-pack: 0
Local presence8385 reviews · rated 4.7 · 2 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
  • No pillar falls materially below the sector median this quarter.

Gilbert Stephens leads the index with 76/100. The largest gaps are: Visibility (21 vs 49); Content & trust (74 vs 87); Speed & CWV (68 vs 78).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Amicus Law in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Gilbert Stephens#176/1002 places above you
Stephens Scown#566/1002 places below you
Setfords Exeter#665/1003 places below you
Porter Dodson#758/1004 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 1211ms · INP 147ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 43 · accessibility 89 · best practices 96 · SEO 100 — biggest losses: Reduce unused CSS; First Contentful Paint; Minimize main-thread work
Google profile detail7 photos · claimed · has a description · hours listed · 4 of 85 reviews are one star
Backlinks297 referring domains · 2098 links · rank 245 · 394 broken
Site structure25 pages crawled · 117.5 internal links per page · reachable in: contact 1 click, about 1 click, services 2 clicks · 0% of links use a generic anchor
Sitemap231 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Amicus Law’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.