Swindon Estate Agent Digital Visibility Index — Q3-2026

The PYC Swindon Estate Agent Digital Visibility Index ranks 8 swindon estate agents on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 27 August 2026 to the published methodology.

As of Q3-2026, 13% of the 8 swindon estate agents measured on Speed & Core Web Vitals score below 50 on mobile (PYC Swindon Estate Agent Digital Visibility Index, measured 27 August 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 48 of them (40%); 70 distinct domains appear in total.

this index (48) directories, national chains and firms not indexed (72)

Ranking well but not currently indexed:

milesbyron.com — 10 top-10 slots, best #1
swindonhomefinders.com — 7 top-10 slots, best #2
getagent.co.uk — 6 top-10 slots, best #2
haart.co.uk — 6 top-10 slots, best #3
allenandharris.co.uk — 6 top-10 slots, best #4

60.0% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Swindon Estate Agent	Score	Spd	Tech	Local	Vis	AI	Cont
1	Charles Harding	85	71	100	78	65	100	100
2	Chappells	73	68	75	79	45	80	100
3	McFarlane	73	75	88	78	58	40	100
4	Connells Swindon Old Town	69	58	88	79	52	40	100
5	Richard James	68	44	88	79	52	100	33
6	Location Real Estate	63	62	100	75	34	0	100
7	Taylors Swindon	57	69	88	77	46	0	33
8	Atwell Martin Swindon	47	52	100	68	0	20	0

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	estate agents	best estate agents	top estate agents	letting agents	sell my house	house valuation	property for sale	estate agent fees	rental properties	estate agents Old Town	estate agents Wroughton	letting agents Old Town
Charles Harding	1	9	3	7	7	10	12		7	5	2	5
Chappells	5	10	6	6	12	29				72	9
McFarlane	3	7	5	1	1	14		4		4	12	4
Connells Swindon Old Town	8	6	11	5	4	1	4			2	39	1
Richard James	2	5	4	26	27	28	15	5	10	7	1
Location Real Estate	9	12	15	9		32				3		3
Taylors Swindon	13	18	22	8		38	3	15	5	22	11	12
Atwell Martin Swindon

1–3 4–10 11–20 21+ absent

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 4 of 8 appear in all three.

Visible in	Firms	Which
All three channels	4	Charles Harding, Chappells, Connells Swindon Old Town, Richard James
Organic + local pack	1	Location Real Estate
Organic + AI	1	McFarlane
Local pack + AI	0	—
Organic only	1	Taylors Swindon
Local pack only	0	—
AI only	1	Atwell Martin Swindon
None of the three	0	—

4 of 8 firms are visible in all three channels.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility → vertical: AI presence ↑

Richard James is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 52). Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Connells Swindon Old Town	Connells Swindon Old Town — top estate agents Swindon	#11
Taylors Swindon	Taylors Swindon — estate agents Wroughton	#11
Charles Harding	Charles Harding — property for sale Swindon	#12
Chappells	Chappells — sell my house Swindon	#12
McFarlane	McFarlane — estate agents Wroughton	#12
Location Real Estate	Location Real Estate — best estate agents Swindon	#12
Taylors Swindon	Taylors Swindon — letting agents Old Town	#12
Taylors Swindon	Taylors Swindon — estate agents Swindon	#13
McFarlane	McFarlane — house valuation Swindon	#14
Richard James	Richard James — property for sale Swindon	#15

13 winnable positions across 7 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) → vertical: rating ↑

Review volume spans 63 to 659 and ratings 4.3 to 4.9, yet the Local pillar separates these firms by only 11 points — the raw figures discriminate where the score does not. Most reviews: Richard James (659). Highest rating: Location Real Estate (4.9).

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		6 of 12
transactional		3 of 12
navigational		3 of 12

Local pack coverage across the city

Local 3-pack for “estate agents near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.556, -1.780. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 6 of 9 points contain at least one indexed firm, and 3 of the 8 indexed firms appear somewhere on the grid.

Indexed firms holding a local pack slot, by grid position from north-west to south-east
NWnorth-west, 51.610, -1.866 — no indexed firm in the pack here	2Nnorth, 51.610, -1.780 — Richard James, McFarlane	1NEnorth-east, 51.610, -1.693 — Richard James
Wwest, 51.556, -1.866 — no indexed firm in the pack here	1·centre, 51.556, -1.780 — Charles Harding	1Eeast, 51.556, -1.693 — Richard James
1SWsouth-west, 51.502, -1.866 — Richard James	1Ssouth, 51.502, -1.780 — Richard James	SEsouth-east, 51.502, -1.693 — no indexed firm in the pack here

none 1 firm 2 3 of the pack

Which swindon estate agent has the best website?

Charles Harding tops the Q3-2026 index with a Digital Visibility Score of 85/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Swindon Estate Agent, Q3-2026. https://hub.pyc.agency/indices/swindon-estate-agents/

Full terms: licence and attribution.

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