Swindon Estate Agent Digital Visibility Index — Q4-2026
The PYC Swindon Estate Agent Digital Visibility Index ranks 8 estate agents in Swindon on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 3 October 2026 to the published methodology.
As of Q4-2026, 0% of the 8 estate agents in Swindon measured on Speed & Core Web Vitals score below 50 on mobile (PYC Swindon Estate Agent Digital Visibility Index, measured 3 October 2026).
Who owns the first page
Section titled “Who owns the first page”this index (34) directories, national chains and firms not indexed (86)
Ranking well but not currently indexed:
- rightmove.co.uk — 9 top-10 slots, best #1
- facebook.com — 7 top-10 slots, best #1
- getagent.co.uk — 6 top-10 slots, best #1
- swindonhomefinders.com — 6 top-10 slots, best #2
- onthemarket.com — 6 top-10 slots, best #2
71.7% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.
The league table
Section titled “The league table”| # | Swindon Estate Agent | Score | Spd | Tech | Local | Vis | AI | Cont |
|---|---|---|---|---|---|---|---|---|
| 1 | Richard James | 77 | 54 | 100 | 85 | 65 | 80 | 70 |
| 2 | Charles Harding | 76 | 69 | 100 | 93 | 41 | 60 | 87 |
| 3 | McFarlane | 71 | 72 | 88 | 94 | 37 | 40 | 87 |
| 4 | Location Real Estate | 65 | 64 | 100 | 97 | 34 | 0 | 74 |
| 5 | Chappells | 62 | 62 | 75 | 94 | 38 | 0 | 100 |
| 6 | Connells Swindon Old Town | 60 | 52 | 88 | 80 | 40 | 0 | 100 |
| 7 | Taylors Swindon | 60 | 66 | 88 | 97 | 29 | 0 | 55 |
| 8 | Atwell Martin Swindon | 49 | 52 | 100 | 69 | 0 | 20 | 20 |
Which keywords are contested, and which are open?
Section titled “Which keywords are contested, and which are open?”| estate agents | best estate agents | top estate agents | letting agents | sell my house | house valuation | property for sale | estate agent fees | rental properties | estate agents Old Town | estate agents Wroughton | letting agents Old Town | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Richard James | 1 | 4 | 5 | 3 | 10 | 5 | 6 | 1 | 7 | |||
| Charles Harding | 2 | 5 | 3 | 15 | 17 | 5 | 20 | 8 | ||||
| McFarlane | 4 | 11 | 6 | 3 | 4 | |||||||
| Location Real Estate | 6 | 12 | 11 | 7 | 3 | |||||||
| Chappells | 8 | 9 | 10 | 8 | 37 | 66 | ||||||
| Connells Swindon Old Town | 10 | 6 | 27 | 3 | 4 | 1 | 4 | |||||
| Taylors Swindon | 12 | 19 | 15 | 38 | 3 | 19 | 14 | |||||
| Atwell Martin Swindon |
1–3 4–10 11–20 21+ absent
No firm in this index reaches the first page for “letting agents Swindon”, “rental properties Swindon”. That is uncontested ground, and it is invisible in a league table.
Where each firm is visible
Section titled “Where each firm is visible”| Visible in | Firms | Which |
|---|---|---|
| All three channels | 2 | Richard James, Charles Harding |
| Organic + local pack | 3 | Location Real Estate, Chappells, Connells Swindon Old Town |
| Organic + AI | 1 | McFarlane |
| Local pack + AI | 0 | — |
| Organic only | 1 | Taylors Swindon |
| Local pack only | 0 | — |
| AI only | 1 | Atwell Martin Swindon |
| None of the three | 0 | — |
2 of 8 firms are visible in all three channels.
Search visibility against AI presence
Section titled “Search visibility against AI presence”horizontal: search visibility → vertical: AI presence ↑
Connells Swindon Old Town is the widest split: search surfaces it far more readily than AI engines name it (visibility 40, AI 0) — search without brand. Those are different problems behind a similar overall score.
Closest to the first page
Section titled “Closest to the first page”| McFarlane | McFarlane — best estate agents Swindon | #11 | |
|---|---|---|---|
| Location Real Estate | Location Real Estate — top estate agents Swindon | #11 | |
| Location Real Estate | Location Real Estate — best estate agents Swindon | #12 | |
| Taylors Swindon | Taylors Swindon — estate agents Swindon | #12 | |
| Taylors Swindon | Taylors Swindon — estate agents Old Town | #14 | |
| Charles Harding | Charles Harding — house valuation Swindon | #15 | |
| Taylors Swindon | Taylors Swindon — top estate agents Swindon | #15 | |
| Charles Harding | Charles Harding — estate agent fees Swindon | #17 | |
| Taylors Swindon | Taylors Swindon — best estate agents Swindon | #19 | |
| Taylors Swindon | Taylors Swindon — estate agent fees Swindon | #19 |
11 winnable positions across 4 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.
Reputation: reviews against rating
Section titled “Reputation: reviews against rating”horizontal: reviews (log) → vertical: rating ↑
Review volume spans 88 to 677 and ratings 4.3 to 5, yet the Local pillar separates these firms by only 28 points — the raw figures discriminate where the score does not. Most reviews: Richard James (677). Highest rating: Location Real Estate (5).
What the keyword basket is asking
Section titled “What the keyword basket is asking”| commercial | 6 of 12 | |
|---|---|---|
| transactional | 3 of 12 | |
| navigational | 3 of 12 |
Local pack coverage across the city
Section titled “Local pack coverage across the city”| 2NWnorth-west, 51.610, -1.866 — Charles Harding, McFarlane | 1Nnorth, 51.610, -1.780 — Richard James | 1NEnorth-east, 51.610, -1.693 — Richard James |
| Wwest, 51.556, -1.866 — no indexed firm in the pack here | 1·centre, 51.556, -1.780 — Charles Harding | 1Eeast, 51.556, -1.693 — Richard James |
| SWsouth-west, 51.502, -1.866 — no indexed firm in the pack here | 1Ssouth, 51.502, -1.780 — Richard James | SEsouth-east, 51.502, -1.693 — no indexed firm in the pack here |
none 1 firm 2 3 of the pack
What changed since last quarter
Section titled “What changed since last quarter”| Chappells | -80 | AI search presence | |
|---|---|---|---|
| Charles Harding | -40 | AI search presence | |
| Connells Swindon Old Town | -40 | AI search presence | |
| Charles Harding | -24 | Visibility | |
| McFarlane | -21 | Visibility | |
| Richard James | -20 | AI search presence | |
| Taylors Swindon | -17 | Visibility | |
| Richard James | +13 | Visibility | |
| Richard James | +12 | Technical | |
| Connells Swindon Old Town | -12 | Visibility | |
| Richard James | +10 | Speed & CWV | |
| Charles Harding | +9 | Local presence |
Hollow mark is Q3-2026, solid is Q4-2026. Showing the 12 largest of 24 changes. 24 readings unchanged and not drawn, across 6 firms that moved.
Chappells moved furthest: AI search presence down 80 points since Q3-2026. 24 of 48 comparable readings changed at all — which is what a quarter of movement actually looks like.
Which estate agent in Swindon has the best website?
Section titled “Which estate agent in Swindon has the best website?”Richard James tops the Q4-2026 index with a Digital Visibility Score of 77/100. Each firm has a full diagnostic scorecard linked from the table above.
How this is measured
Section titled “How this is measured”Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.
Who publishes this
Section titled “Who publishes this”The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.
Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.
Using this data
Section titled “Using this data”This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.
Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/
That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:
Phil Yarrow (PYC) — Local Digital Visibility Index: Swindon Estate Agent, Q4-2026. https://hub.pyc.agency/indices/swindon-estate-agents/
Full terms: licence and attribution.
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