Atwell Martin Swindon — Swindon Estate Agent Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 8 of 8

Digital Visibility Score49/100Rank 8 of 8Problems found2Very little published contentFurthest behind-60.5Content & trust: 20 against a sector median of 80.5

Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	63	−11
Technical	100	94	+6
Local presence	69	93.5	−24.5
Visibility	0	37.5	−37.5
AI search presence	20	10	+10
Content & trust	20	80.5	−60.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-11
Technical		+6
Local presence		-24.5
Visibility		-37.5
AI search presence		+10
Content & trust		-60.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 46 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.3 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Swindon	not in top 100
best estate agents Swindon	not in top 100
top estate agents Swindon	not in top 100
letting agents Swindon	not in top 100
sell my house Swindon	not in top 100
house valuation Swindon	not in top 100
property for sale Swindon	not in top 100
estate agent fees Swindon	not in top 100
rental properties Swindon	not in top 100
estate agents Old Town	not in top 100
estate agents Wroughton	not in top 100
letting agents Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Richard James, on every pillar.

Speed & CWV		52
Technical		100
Local presence		69
Visibility		0
AI search presence		20
Content & trust		20

this firm sector median leader

Atwell Martin Swindon trails Richard James by 193 points across 5 pillars, but 65% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Swindon?
✓	Which estate agent in Swindon would you recommend for selling a house?	cited by domain
✗	Top rated letting agents in Swindon
✗	I am looking for an estate agent in Swindon - who should I contact?
✗	Best estate agents in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.4 / 5
Reviews	130
Locations	1
Reviews in last 90 days	1
Address matches website	no

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	20	about page: no · people introduced: no · credentials: yes · blog or news: no · homepage: 46 words · last changed: 3768 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	69	130 reviews · rated 4.4 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 52/100, below the sector median of 63.
• Local presence: 69/100, below the sector median of 93.5.
• Visibility: 0/100, below the sector median of 37.5.
• Content & trust: 20/100, below the sector median of 80.5.

How this compares to the leader

Richard James leads the index with 77/100. The largest gaps are: Visibility (0 vs 65); AI search presence (20 vs 80); Content & trust (20 vs 70).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Firms ranked near this one

The firms nearest Atwell Martin Swindon in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Connells Swindon Old Town	#6	60/100	2 places above you
Chappells	#5	62/100	3 places above you
Location Real Estate	#4	65/100	4 places above you
McFarlane	#3	71/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 86 · best practices 100 · SEO 100 — biggest losses: Avoid multiple page redirects; Reduce unused JavaScript; Use efficient cache lifetimes
Backlinks	144 referring domains · 362 links · rank 159 · 14 broken
Site structure	1 pages crawled · 10 internal links per page · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	4 URLs listed · declared in robots.txt · newest entry 760 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Atwell Martin Swindon’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveTaylors Swindon#7 · 60/100 Full indexAll 8 firms Bottom of the index

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.