Atwell Martin Swindon — Swindon Estate Agent Digital Visibility Score
Atwell Martin Swindon — PYC Swindon Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 47 / 100 · Rank 8 of 8
Measured 27 August 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 52 | 65 | −13 |
| Technical | 100 | 88 | +12 |
| Local presence | 68 | 78 | −10 |
| Visibility | 0 | 49 | −49 |
| AI search presence | 20 | 40 | −20 |
| Content & trust | 0 | 100 | −100 |
| Speed & CWV | -13 | |
|---|---|---|
| Technical | +12 | |
| Local presence | -10 | |
| Visibility | -49 | |
| AI search presence | -20 | |
| Content & trust | -100 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Swindon | not in top 100 |
| best estate agents Swindon | not in top 100 |
| top estate agents Swindon | not in top 100 |
| letting agents Swindon | not in top 100 |
| sell my house Swindon | not in top 100 |
| house valuation Swindon | not in top 100 |
| property for sale Swindon | not in top 100 |
| estate agent fees Swindon | not in top 100 |
| rental properties Swindon | not in top 100 |
| estate agents Old Town | not in top 100 |
| estate agents Wroughton | not in top 100 |
| letting agents Old Town | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 52 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 68 | |
| Visibility | 0 | |
| AI search presence | 20 | |
| Content & trust | 0 |
this firm sector median leader
Atwell Martin Swindon trails Charles Harding by 274 points across 5 pillars, but 66% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best estate agents in Swindon? | |
| ✓ | Which estate agent in Swindon would you recommend for selling a house? | named |
| ✗ | Top rated letting agents in Swindon | |
| ✗ | I am looking for an estate agent in Swindon - who should I contact? | |
| ✗ | Best estate agents in Old Town, Swindon |
Local presence
Section titled “Local presence”| Rating | 4.4 / 5 |
|---|---|
| Reviews | 130 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | no |
Key findings
Section titled “Key findings”- Speed & CWV: 52/100, below the sector median of 65.
- Local presence: 68/100, below the sector median of 78.
- Visibility: 0/100, below the sector median of 49.
- AI search presence: 20/100, below the sector median of 40.
- Content & trust: 0/100, below the sector median of 100.
How this compares to the leader
Section titled “How this compares to the leader”Charles Harding leads the index with 85/100. The largest gaps are: Content & trust (0 vs 100); AI search presence (20 vs 100); Visibility (0 vs 65).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add about/team pages and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Where to get this fixed
Section titled “Where to get this fixed”Atwell Martin Swindon’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (0/100) and Content & trust (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.