Chappells — Swindon Estate Agent Digital Visibility Score
Chappells — PYC Swindon Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 73 / 100 · Rank 2 of 8
Measured 27 August 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 68 | 65 | +3 |
| Technical | 75 | 88 | −13 |
| Local presence | 79 | 78 | +1 |
| Visibility | 45 | 49 | −4 |
| AI search presence | 80 | 40 | +40 |
| Content & trust | 100 | 100 | level |
| Speed & CWV | +3 | |
|---|---|---|
| Technical | -13 | |
| Local presence | +1 | |
| Visibility | -4 | |
| AI search presence | +40 | |
| Content & trust | 0 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Swindon | #5 |
| best estate agents Swindon | #10 |
| top estate agents Swindon | #6 |
| letting agents Swindon | #6 |
| sell my house Swindon | #12 |
| house valuation Swindon | #29 |
| property for sale Swindon | not in top 100 |
| estate agent fees Swindon | not in top 100 |
| rental properties Swindon | not in top 100 |
| estate agents Old Town | #72 |
| estate agents Wroughton | #9 |
| letting agents Old Town | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 68 | |
|---|---|---|
| Technical | 75 | |
| Local presence | 79 | |
| Visibility | 45 | |
| AI search presence | 80 | |
| Content & trust | 100 |
this firm sector median leader
Chappells trails Charles Harding by 68 points across 4 pillars, but 66% of that is Technical and Visibility alone. It already matches or beats the leader on Local presence, Content & trust.
Closest to the first page
Section titled “Closest to the first page”| sell my house Swindon | #12 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best estate agents in Swindon? | cited by domain |
| ✓ | Which estate agent in Swindon would you recommend for selling a house? | cited by domain |
| ✗ | Top rated letting agents in Swindon | |
| ✓ | I am looking for an estate agent in Swindon - who should I contact? | cited by domain |
| ✓ | Best estate agents in Old Town, Swindon | named |
Local presence
Section titled “Local presence”| Rating | 4.8 / 5 |
|---|---|
| Reviews | 236 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Technical: 75/100, below the sector median of 88.
How this compares to the leader
Section titled “How this compares to the leader”Charles Harding leads the index with 85/100. The largest gaps are: Technical (75 vs 100); Visibility (45 vs 65); AI search presence (80 vs 100).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
- Add valid LocalBusiness/RealEstateAgent schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Where to get this fixed
Section titled “Where to get this fixed”Chappells’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (45/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
- Technical (75/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.