Charles Harding — Swindon Estate Agent Digital Visibility Score

Digital Visibility Score: 76 / 100 · Rank 2 of 8

Digital Visibility Score76/100Rank 2 of 8 · top 14%Problems found1The site has not changed in a long timeOne page from the first3Closest: house valuation Swindon at #15Furthest behind-0.5Local presence: 93 against a sector median of 93.5

Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	63	+6
Technical	100	94	+6
Local presence	93	93.5	−0.5
Visibility	41	37.5	+3.5
AI search presence	60	10	+50
Content & trust	87	80.5	+6.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+6
Technical		+6
Local presence		-0.5
Visibility		+3.5
AI search presence		+50
Content & trust		+6.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.7 years ago.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 9.4, in the local 3-pack for 2 keywords.

Keyword	Position
estate agents Swindon	#2
best estate agents Swindon	#5
top estate agents Swindon	#3
letting agents Swindon	not in top 100
sell my house Swindon	not in top 100
house valuation Swindon	#15
property for sale Swindon	not in top 100
estate agent fees Swindon	#17
rental properties Swindon	not in top 100
estate agents Old Town	#5
estate agents Wroughton	#20
letting agents Old Town	#8

The gap to the leader

This firm against the sector median and the index leader, Richard James, on every pillar.

Speed & CWV		69
Technical		100
Local presence		93
Visibility		41
AI search presence		60
Content & trust		87

this firm sector median leader

The whole deficit to Richard James is Visibility and AI search presence — 44 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

house valuation Swindon		#15
estate agent fees Swindon		#17
estate agents Wroughton		#20

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best estate agents in Swindon?	named
✓	Which estate agent in Swindon would you recommend for selling a house?	cited by domain
✗	Top rated letting agents in Swindon
✓	I am looking for an estate agent in Swindon - who should I contact?	named
✗	Best estate agents in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.48 / 5
Reviews	581
Locations	5
Reviews in last 90 days	15
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	11.5s	one throttled load on a datacentre machine
Field (real users)	2.3s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 5× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• helpful staff69
• lettings25
• selling property17
• kind staff11
• finding tenants8
• viewings8
• prompt responses7
• supportive team4
• sound advice3
• returning lost phone2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	87	about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 1,496 words · last changed: 974 days ago
Visibility	41	ranks for 8 of 12 keywords · average position 9.4 · local 3-pack: 2
Local presence	93	581 reviews · rated 4.48 · 15 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Richard James leads the index with 77/100. The largest gaps are: Visibility (41 vs 65); AI search presence (60 vs 80).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Charles Harding in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Location Real Estate	#4	65/100	2 places below you
Chappells	#5	62/100	3 places below you
Connells Swindon Old Town	#6	60/100	4 places below you
Taylors Swindon	#7	60/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 2276ms · INP 96ms · CLS 0.05 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 56 · accessibility 81 · best practices 77 · SEO 85 — biggest losses: LCP request discovery; Links do not have descriptive text; `<frame>` or `<iframe>` elements do not have a title
Google profile detail	21 photos · claimed · has a description · hours listed · 33 of 247 reviews are one star
Backlinks	106 referring domains · 703 links · rank 293
Site structure	25 pages crawled · 91.9 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 1% of links use a generic anchor
Sitemap	25 URLs listed · declared in robots.txt · newest entry 9 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Charles Harding’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (41/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveRichard James#1 · 77/100 Full indexAll 8 firms ↓ Ranked belowMcFarlane#3 · 71/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.