Cheltenham Law Firm Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

3 of the firms below are missing at least one pillar: Local presence (7 of 8), Content & trust (6 of 8). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Willans, Setfords Cheltenham, HCR Law. See the methodology.

The PYC Cheltenham Law Firm Digital Visibility Index ranks 8 cheltenham law firms on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 27 August 2026 to the published methodology.

As of Q3-2026, 0% of the 8 cheltenham law firms measured on Speed & Core Web Vitals score below 50 on mobile (PYC Cheltenham Law Firm Digital Visibility Index, measured 27 August 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 25 of them (20.8%); 75 distinct domains appear in total.

this index (25)   directories, national chains and firms not indexed (95)

Ranking well but not currently indexed:

• tanners.co.uk — 11 top-10 slots, best #2
• reviewsolicitors.co.uk — 10 top-10 slots, best #2
• charlesrussellspeechlys.com — 9 top-10 slots, best #1
• hughes-paddison.co.uk — 7 top-10 slots, best #1
• brethertons.co.uk — 7 top-10 slots, best #4

79.2% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Cheltenham Law Firm	Score	Spd	Tech	Local	Vis	AI	Cont
1	BPE Solicitors	70	66	88	73	58	60	67
2	Willans	69	79	33	78	80	80	—
3	Setfords Cheltenham	66	94	100	—	29	20	67
4	Pembridge Solicitors	63	59	100	76	46	40	33
5	Hine Solicitors	59	81	100	72	33	0	33
6	Converse Law	56	67	63	76	37	20	67
7	HCR Law	50	95	33	69	0	40	—
8	Davis Gregory	46	75	50	78	39	0	0

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	law firms	best law firm	commercial solicitors	corporate law	employment law	dispute resolution	commercial property solicit…	litigation solicitors	business legal advice	law firms Montpellier	law firms Pittville	solicitors Montpellier
BPE Solicitors	4	5	2	5	2	12	6	7	5		8
Willans	2	4	1	6	3	5	5	3	1		2
Setfords Cheltenham	29	28			20	19	29	14			26
Pembridge Solicitors	6	21	28	22	30	25	73	25	13		7	11
Hine Solicitors	9	11		31	61	41		17	38		38
Converse Law	21	29	12	19		44	3	30			42
HCR Law
Davis Gregory	18	8	13	18		40	13	22	3		11

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “law firms Montpellier”, “solicitors Montpellier”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 2 of 8 appear in all three.

Visible in	Firms	Which
All three channels	2	Willans, Converse Law
Organic + local pack	1	Davis Gregory
Organic + AI	2	BPE Solicitors, Pembridge Solicitors
Local pack + AI	0	—
Organic only	1	Hine Solicitors
Local pack only	0	—
AI only	2	Setfords Cheltenham, HCR Law
None of the three	0	—

2 of 8 firms are visible in all three channels.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

HCR Law is the widest split: AI engines name it far more readily than search surfaces it (AI 40, visibility 0) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Pembridge Solicitors	Pembridge Solicitors — solicitors Montpellier		#11
Hine Solicitors	Hine Solicitors — best law firm Cheltenham		#11
Davis Gregory	Davis Gregory — law firms Pittville		#11
BPE Solicitors	BPE Solicitors — dispute resolution Cheltenham		#12
Converse Law	Converse Law — commercial solicitors Cheltenham		#12
Pembridge Solicitors	Pembridge Solicitors — business legal advice Cheltenham		#13
Davis Gregory	Davis Gregory — commercial solicitors Cheltenham		#13
Davis Gregory	Davis Gregory — commercial property solicitors Cheltenham		#13
Setfords Cheltenham	Setfords Cheltenham — litigation solicitors Cheltenham		#14
Hine Solicitors	Hine Solicitors — litigation solicitors Cheltenham		#17

15 winnable positions across 6 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 34 to 207 and ratings 3.4 to 4.9, yet the Local pillar separates these firms by only 9 points — the raw figures discriminate where the score does not. Most reviews: Willans (207). Highest rating: Pembridge Solicitors (4.9).

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO. Every keyword in the basket carries the same intent, so this pillar measures one slice of the funnel rather than the whole journey.

commercial		12 of 12

Local pack coverage across the city

Searching “solicitors near me” from 9 points across a 7.5-mile square, not one of the 8 firms in this index appeared in the local 3-pack at any location. The pack was held entirely by businesses outside the index.

Which cheltenham law firm has the best website?

BPE Solicitors tops the Q3-2026 index with a Digital Visibility Score of 70/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Cheltenham Law Firm, Q3-2026. https://hub.pyc.agency/indices/cheltenham-law-firms/

Full terms: licence and attribution.

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