Digital Visibility Score: 70 / 100 · Rank 1 of 8
Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +8 Technical +12 Local presence -9 Visibility +8.5 AI search presence +30 Content & trust +4
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 2.8 years ago.
Ranks for 4 of 12 keywords, average position 5.8, in the local 3-pack for 0 keywords.
Keyword Position law firms Cheltenham not in top 100 best law firm Cheltenham #1 commercial solicitors Cheltenham not in top 100 corporate law Cheltenham not in top 100 employment law Cheltenham not in top 100 dispute resolution Cheltenham #7 commercial property solicitors Cheltenham #7 litigation solicitors Cheltenham not in top 100 business legal advice Cheltenham #8 law firms Montpellier not in top 100 law firms Pittville not in top 100 solicitors Montpellier not in top 100
Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best law firms in Cheltenham? ✓ Which law firm in Cheltenham would you recommend for commercial work? cited by domain ✓ Top rated employment law solicitors in Cheltenham cited by domain ✗ I need a commercial solicitor in Cheltenham - who should I contact? ✗ Best law firms in Montpellier, Cheltenham
Google Business Profile.
Rating 3.4 / 5 Reviews 34 Locations 1 Reviews in last 90 days 2 Address matches website yes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile) 12.5s one throttled load on a datacentre machine Field (real users) 1.7s 75th percentile of actual Chrome visitors over 28 days
The lab figure is 7.2× the real-user figure. Both agree the site is performing acceptably for real visitors.
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 87 about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 1,894 words · last changed: 1039 days ago Visibility 32 ranks for 4 of 12 keywords · average position 5.8 · local 3-pack: 0 Local presence 72 34 reviews · rated 3.4 · 2 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest HCR Law in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) LCP 1744ms · INP 90ms · CLS 0 · passes Core Web Vitals Lighthouse (lab, mobile) Performance 61 · accessibility 89 · best practices 96 · SEO 100 — biggest losses: Touch targets do not have sufficient size or spacing.; Improve image delivery; Largest Contentful Paint Backlinks 2310 referring domains · 26629 links · rank 351 · 19515 broken Site structure 7 pages crawled · 233.6 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor Sitemap 1001 URLs listed · declared in robots.txt · newest entry 1 day old
HCR Law’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .