BPE Solicitors — Cheltenham Law Firm Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 3 of 8

Digital Visibility Score65/100Rank 3 of 8 · top 29%Problems found1Structured data present, but no LocalBusiness markupOne page from the first2Closest: law firms Cheltenham at #12Furthest behind-7Speed & CWV: 66 against a sector median of 73

Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	66	73	−7
Technical	88	88	level
Local presence	75	81	−6
Visibility	39	23.5	+15.5
AI search presence	20	10	+10
Content & trust	100	83	+17

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		0
Local presence		-6
Visibility		+15.5
AI search presence		+10
Content & trust		+17

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 7.6, in the local 3-pack for 0 keywords.

Keyword	Position
law firms Cheltenham	#12
best law firm Cheltenham	not in top 100
commercial solicitors Cheltenham	#8
corporate law Cheltenham	#1
employment law Cheltenham	#14
dispute resolution Cheltenham	not in top 100
commercial property solicitors Cheltenham	#6
litigation solicitors Cheltenham	#9
business legal advice Cheltenham	#3
law firms Montpellier	not in top 100
law firms Pittville	not in top 100
solicitors Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, HCR Law, on every pillar.

Speed & CWV		66
Technical		88
Local presence		75
Visibility		39
AI search presence		20
Content & trust		100

this firm sector median leader

BPE Solicitors trails HCR Law by 47 points across 3 pillars, but 74% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Local presence, Visibility, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

law firms Cheltenham		#12
employment law Cheltenham		#14

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best law firms in Cheltenham?
✗	Which law firm in Cheltenham would you recommend for commercial work?
✓	Top rated employment law solicitors in Cheltenham	cited by domain
✗	I need a commercial solicitor in Cheltenham - who should I contact?
✗	Best law firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.1 / 5
Reviews	44
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	4.0s	one throttled load on a datacentre machine
Field (real users)	0.5s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 7.7× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• efficiency3
• advice3
• contactability2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	100	about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 2,151 words
Visibility	39	ranks for 7 of 12 keywords · average position 7.6 · local 3-pack: 0
Local presence	75	44 reviews · rated 4.1 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

HCR Law leads the index with 70/100. The largest gaps are: AI search presence (20 vs 40); Speed & CWV (66 vs 81); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest BPE Solicitors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
HCR Law	#1	70/100	2 places above you
Davis Gregory	#5	58/100	2 places below you
Hine Solicitors	#6	56/100	3 places below you
Converse Law	#7	54/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company OC349012 · 17 years old · active
Real-user speed (CrUX)	LCP 521ms · INP 85ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 67 · accessibility 96 · best practices 96 · SEO 92 — biggest losses: Reduce unused CSS; Use efficient cache lifetimes; Browser errors were logged to the console
Google profile detail	15 photos · claimed · has a description · hours listed · 8 of 44 reviews are one star
Backlinks	312 referring domains · 964 links · rank 201 · 271 broken
Site structure	25 pages crawled · 250.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor
Sitemap	531 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

BPE Solicitors’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (39/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveWillans#2 · 67/100 Full indexAll 8 firms ↓ Ranked belowPembridge Solicitors#4 · 60/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.