Setfords Cheltenham — Cheltenham Law Firm Digital Visibility Score
Setfords Cheltenham — PYC Cheltenham Law Firm Digital Visibility Index, Q3-2026
Digital Visibility Score: 66 / 100 · Rank 3 of 8
Measured 27 August 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 94 | 77 | +17 |
| Technical | 100 | 75.5 | +24.5 |
| Local presence | — | 76 | not measured |
| Visibility | 29 | 38 | −9 |
| AI search presence | 20 | 30 | −10 |
| Content & trust | 67 | 50 | +17 |
| Speed & CWV | +17 | |
|---|---|---|
| Technical | +24.5 | |
| Local presence | not measured | |
| Visibility | -9 | |
| AI search presence | -10 | |
| Content & trust | +17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| law firms Cheltenham | #29 |
| best law firm Cheltenham | #28 |
| commercial solicitors Cheltenham | not in top 100 |
| corporate law Cheltenham | not in top 100 |
| employment law Cheltenham | #20 |
| dispute resolution Cheltenham | #19 |
| commercial property solicitors Cheltenham | #29 |
| litigation solicitors Cheltenham | #14 |
| business legal advice Cheltenham | not in top 100 |
| law firms Montpellier | not in top 100 |
| law firms Pittville | #26 |
| solicitors Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 94 | |
|---|---|---|
| Technical | 100 | |
| Visibility | 29 | |
| AI search presence | 20 | |
| Content & trust | 67 |
this firm sector median leader
The whole deficit to BPE Solicitors is AI search presence and Visibility — 69 points. It already matches or beats the leader on Speed & CWV, Technical, Content & trust.
Closest to the first page
Section titled “Closest to the first page”| litigation solicitors Cheltenham | #14 | |
| dispute resolution Cheltenham | #19 | |
| employment law Cheltenham | #20 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best law firms in Cheltenham? | |
| ✗ | Which law firm in Cheltenham would you recommend for commercial work? | |
| ✓ | Top rated employment law solicitors in Cheltenham | cited by domain |
| ✗ | I need a commercial solicitor in Cheltenham - who should I contact? | |
| ✗ | Best law firms in Montpellier, Cheltenham |
Key findings
Section titled “Key findings”- AI search presence: 20/100, below the sector median of 30.
How this compares to the leader
Section titled “How this compares to the leader”BPE Solicitors leads the index with 70/100. The largest gaps are: AI search presence (20 vs 60); Visibility (29 vs 58).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add about/team pages and the credentials that matter in this sector (SRA, Law Society), and refresh stale content.
Where to get this fixed
Section titled “Where to get this fixed”Setfords Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (29/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.