Converse Law — Cheltenham Law Firm Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 7 of 8

Digital Visibility Score54/100Rank 7 of 8Problems found2No XML sitemap foundFurthest behind-25Technical: 63 against a sector median of 88

Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	73	−11
Technical	63	88	−25
Local presence	81	81	level
Visibility	30	23.5	+6.5
AI search presence	0	10	−10
Content & trust	79	83	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-11
Technical		-25
Local presence		0
Visibility		+6.5
AI search presence		-10
Content & trust		-4

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 3, in the local 3-pack for 1 keyword.

Keyword	Position
law firms Cheltenham	not in top 100
best law firm Cheltenham	not in top 100
commercial solicitors Cheltenham	not in top 100
corporate law Cheltenham	not in top 100
employment law Cheltenham	not in top 100
dispute resolution Cheltenham	not in top 100
commercial property solicitors Cheltenham	#3
litigation solicitors Cheltenham	not in top 100
business legal advice Cheltenham	not in top 100
law firms Montpellier	not in top 100
law firms Pittville	not in top 100
solicitors Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, HCR Law, on every pillar.

Speed & CWV		62
Technical		63
Local presence		81
Visibility		30
AI search presence		0
Content & trust		79

this firm sector median leader

Converse Law trails HCR Law by 106 points across 5 pillars, but 73% of that is AI search presence and Technical alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best law firms in Cheltenham?
✗	Which law firm in Cheltenham would you recommend for commercial work?
✗	Top rated employment law solicitors in Cheltenham
✗	I need a commercial solicitor in Cheltenham - who should I contact?
✗	Best law firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	50
Locations	1
Reviews in last 90 days	3
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	79	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 438 words · last changed: 2 days ago
Visibility	30	ranks for 1 of 12 keywords · average position 3 · local 3-pack: 1
Local presence	81	50 reviews · rated 4.8 · 3 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Speed & CWV: 62/100, below the sector median of 73.
• Technical: 63/100, below the sector median of 88.
• AI search presence: 0/100, below the sector median of 10.

How this compares to the leader

HCR Law leads the index with 70/100. The largest gaps are: AI search presence (0 vs 40); Technical (63 vs 100); Speed & CWV (62 vs 81).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Converse Law in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Davis Gregory	#5	58/100	2 places above you
Pembridge Solicitors	#4	60/100	3 places above you
BPE Solicitors	#3	65/100	4 places above you
Willans	#2	67/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Lighthouse (lab, mobile)	Performance 68 · accessibility 81 · best practices 96 · SEO 91 — biggest losses: Reduce unused CSS; Browser errors were logged to the console; `<frame>` or `<iframe>` elements do not have a title
Backlinks	483 referring domains · 565 links · rank 161
Site structure	19 pages crawled · 53.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Converse Law’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (30/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveHine Solicitors#6 · 56/100 Full indexAll 8 firms ↓ Ranked belowSetfords Cheltenham#8 · 54/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.