Converse Law — Cheltenham Law Firm Digital Visibility Score
Converse Law — PYC Cheltenham Law Firm Digital Visibility Index, Q3-2026
Digital Visibility Score: 56 / 100 · Rank 6 of 8
Measured 27 August 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 67 | 77 | −10 |
| Technical | 63 | 75.5 | −12.5 |
| Local presence | 76 | 76 | level |
| Visibility | 37 | 38 | −1 |
| AI search presence | 20 | 30 | −10 |
| Content & trust | 67 | 50 | +17 |
| Speed & CWV | -10 | |
|---|---|---|
| Technical | -12.5 | |
| Local presence | 0 | |
| Visibility | -1 | |
| AI search presence | -10 | |
| Content & trust | +17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| law firms Cheltenham | #21 |
| best law firm Cheltenham | #29 |
| commercial solicitors Cheltenham | #12 |
| corporate law Cheltenham | #19 |
| employment law Cheltenham | not in top 100 |
| dispute resolution Cheltenham | #44 |
| commercial property solicitors Cheltenham | #3 |
| litigation solicitors Cheltenham | #30 |
| business legal advice Cheltenham | not in top 100 |
| law firms Montpellier | not in top 100 |
| law firms Pittville | #42 |
| solicitors Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 67 | |
|---|---|---|
| Technical | 63 | |
| Local presence | 76 | |
| Visibility | 37 | |
| AI search presence | 20 | |
| Content & trust | 67 |
this firm sector median leader
Converse Law trails BPE Solicitors by 86 points across 3 pillars, but 76% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.
Closest to the first page
Section titled “Closest to the first page”| commercial solicitors Cheltenham | #12 | |
| corporate law Cheltenham | #19 |
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best law firms in Cheltenham? | |
| ✗ | Which law firm in Cheltenham would you recommend for commercial work? | |
| ✗ | Top rated employment law solicitors in Cheltenham | |
| ✓ | I need a commercial solicitor in Cheltenham - who should I contact? | cited by domain |
| ✗ | Best law firms in Montpellier, Cheltenham |
Local presence
Section titled “Local presence”| Rating | 4.8 / 5 |
|---|---|
| Reviews | 48 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Speed & CWV: 67/100, below the sector median of 77.
- Technical: 63/100, below the sector median of 75.5.
- AI search presence: 20/100, below the sector median of 30.
How this compares to the leader
Section titled “How this compares to the leader”BPE Solicitors leads the index with 70/100. The largest gaps are: AI search presence (20 vs 60); Technical (63 vs 88); Visibility (37 vs 58).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add valid LocalBusiness/LegalService schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Where to get this fixed
Section titled “Where to get this fixed”Converse Law’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (37/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.