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Pembridge Solicitors — Cheltenham Law Firm Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 4 of 8

Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV—73not measured
Technical8888level
Local presence8381+2
Visibility1723.5−6.5
AI search presence2010+10
Content & trust8383level
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWVnot measured
Technical0
Local presence+2
Visibility-6.5
AI search presence+10
Content & trust0
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Ranks for 4 of 12 keywords, average position 23, in the local 3-pack for 0 keywords.
KeywordPosition
law firms Cheltenhamnot in top 100
best law firm Cheltenhamnot in top 100
commercial solicitors Cheltenhamnot in top 100
corporate law Cheltenhamnot in top 100
employment law Cheltenham#62
dispute resolution Cheltenhamnot in top 100
commercial property solicitors Cheltenhamnot in top 100
litigation solicitors Cheltenham#8
business legal advice Cheltenham#15
law firms Montpelliernot in top 100
law firms Pittvillenot in top 100
solicitors Montpellier#7
This firm against the sector median and the index leader, HCR Law, on every pillar.
Technical88
Local presence83
Visibility17
AI search presence20
Content & trust83

this firm sector median leader

Pembridge Solicitors trails HCR Law by 51 points across 4 pillars, but 69% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

Ranked between #11 and #20 — one page from the first, ordered by how close.
business legal advice Cheltenham#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best law firms in Cheltenham?
✗Which law firm in Cheltenham would you recommend for commercial work?
✗Top rated employment law solicitors in Cheltenham
✓I need a commercial solicitor in Cheltenham - who should I contact?cited by domain
✗Best law firms in Montpellier, Cheltenham
Google Business Profile.
Rating4.9 / 5
Reviews43
Locations1
Reviews in last 90 days4
Address matches websiteyes
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust83about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,408 words · last changed: 50 days ago
Visibility17ranks for 4 of 12 keywords · average position 23 · local 3-pack: 0
Local presence8343 reviews · rated 4.9 · 4 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
  • No pillar falls materially below the sector median this quarter.

HCR Law leads the index with 70/100. The largest gaps are: AI search presence (20 vs 40); Visibility (17 vs 32); Technical (88 vs 100).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest Pembridge Solicitors in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Willans#267/1002 places above you
Hine Solicitors#656/1002 places below you
HCR Law#170/1003 places above you
Converse Law#754/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseCompany 09777070 · 11.1 years old · active · SIC 69102
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 69 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: Largest Contentful Paint; Background and foreground colors do not have a sufficient contrast ratio.; Elements with visible text labels do not have matching accessible names.
Backlinks54 referring domains · 75 links · rank 85
Site structure13 pages crawled · 167.2 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor
Sitemap7 URLs listed · declared in robots.txt · newest entry 7 days old

Pembridge Solicitors’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.