Willans — Cheltenham Law Firm Digital Visibility Score
Willans — PYC Cheltenham Law Firm Digital Visibility Index, Q3-2026
Digital Visibility Score: 69 / 100 · Rank 2 of 8
Measured 27 August 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 79 | 77 | +2 |
| Technical | 33 | 75.5 | −42.5 |
| Local presence | 78 | 76 | +2 |
| Visibility | 80 | 38 | +42 |
| AI search presence | 80 | 30 | +50 |
| Content & trust | — | 50 | not measured |
| Speed & CWV | +2 | |
|---|---|---|
| Technical | -42.5 | |
| Local presence | +2 | |
| Visibility | +42 | |
| AI search presence | +50 | |
| Content & trust | not measured |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| law firms Cheltenham | #2 |
| best law firm Cheltenham | #4 |
| commercial solicitors Cheltenham | #1 |
| corporate law Cheltenham | #6 |
| employment law Cheltenham | #3 |
| dispute resolution Cheltenham | #5 |
| commercial property solicitors Cheltenham | #5 |
| litigation solicitors Cheltenham | #3 |
| business legal advice Cheltenham | #1 |
| law firms Montpellier | not in top 100 |
| law firms Pittville | #2 |
| solicitors Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 79 | |
|---|---|---|
| Technical | 33 | |
| Local presence | 78 | |
| Visibility | 80 | |
| AI search presence | 80 |
this firm sector median leader
The whole deficit to BPE Solicitors is Technical — 55 points. It already matches or beats the leader on Speed & CWV, Local presence, Visibility, AI search presence.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best law firms in Cheltenham? | cited by domain |
| ✓ | Which law firm in Cheltenham would you recommend for commercial work? | cited by domain |
| ✓ | Top rated employment law solicitors in Cheltenham | cited by domain |
| ✓ | I need a commercial solicitor in Cheltenham - who should I contact? | cited by domain |
| ✗ | Best law firms in Montpellier, Cheltenham |
Local presence
Section titled “Local presence”| Rating | 4.4 / 5 |
|---|---|
| Reviews | 207 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Technical: 33/100, below the sector median of 75.5.
How this compares to the leader
Section titled “How this compares to the leader”BPE Solicitors leads the index with 70/100. The largest gaps are: Technical (33 vs 88).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Add valid LocalBusiness/LegalService schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
- Restart Google review generation and complete the Business Profile to close the local-pack gap.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Where to get this fixed
Section titled “Where to get this fixed”Willans’s lowest-scoring pillars among those we publish remediation guidance for:
- Technical (33/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
- Local presence (78/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.