Digital Visibility Score: 56 / 100 · Rank 6 of 8
Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV not measured Technical +12 Local presence -7 Visibility -19.5 AI search presence -10 Content & trust +12
Ranks for 1 of 12 keywords, average position 40, in the local 3-pack for 0 keywords.
Keyword Position law firms Cheltenham not in top 100 best law firm Cheltenham not in top 100 commercial solicitors Cheltenham not in top 100 corporate law Cheltenham not in top 100 employment law Cheltenham not in top 100 dispute resolution Cheltenham not in top 100 commercial property solicitors Cheltenham not in top 100 litigation solicitors Cheltenham not in top 100 business legal advice Cheltenham #40 law firms Montpellier not in top 100 law firms Pittville not in top 100 solicitors Montpellier not in top 100
This firm against the sector median and the index leader, HCR Law, on every pillar.
Technical 100 Local presence 74 Visibility 4 AI search presence 0 Content & trust 95
The whole deficit to HCR Law is AI search presence and Visibility — 68 points . It already matches or beats the leader on Technical, Local presence, Content & trust.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best law firms in Cheltenham? ✗ Which law firm in Cheltenham would you recommend for commercial work? ✗ Top rated employment law solicitors in Cheltenham ✗ I need a commercial solicitor in Cheltenham - who should I contact? ✗ Best law firms in Montpellier, Cheltenham
Google Business Profile.
Rating 4.4 / 5 Reviews 46 Locations 1 Reviews in last 90 days 1 Address matches website yes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile) 5.4s one throttled load on a datacentre machine Field (real users) 1.6s 75th percentile of actual Chrome visitors over 28 days
The lab figure is 3.3× the real-user figure. Both agree the site is performing acceptably for real visitors.
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 95 about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 732 words Visibility 4 ranks for 1 of 12 keywords · average position 40 · local 3-pack: 0 Local presence 74 46 reviews · rated 4.4 · 1 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
Visibility: 4/100, below the sector median of 23.5.
AI search presence: 0/100, below the sector median of 10.
HCR Law leads the index with 70/100. The largest gaps are: AI search presence (0 vs 40); Visibility (4 vs 32).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Restart Google review generation and complete the Business Profile to close the local-pack gap.
The firms nearest Hine Solicitors in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) LCP 1604ms · INP 89ms · CLS 0 · passes Core Web Vitals Lighthouse (lab, mobile) Performance 68 · accessibility 81 · best practices 96 · SEO 100 — biggest losses: `<frame>` or `<iframe>` elements do not have a title; Document does not have a main landmark.; Reduce unused CSS Backlinks 624 referring domains · 3221 links · rank 229 · 36 broken Site structure 4 pages crawled · 58.3 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor Sitemap 22 URLs listed · declared in robots.txt · newest entry 121 days old
Hine Solicitors’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .