Davis Gregory — Cheltenham Law Firm Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 5 of 8

Digital Visibility Score58/100Rank 5 of 8Problems found1Structured data present, but no LocalBusiness markupOne page from the first1Closest: commercial property solicitors Ch… at #18Furthest behind-15Speed & CWV: 58 against a sector median of 73

Measured 3 October 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	73	−15
Technical	88	88	level
Local presence	98	81	+17
Visibility	10	23.5	−13.5
AI search presence	0	10	−10
Content & trust	80	83	−3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-15
Technical		0
Local presence		+17
Visibility		-13.5
AI search presence		-10
Content & trust		-3

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 12, in the local 3-pack for 1 keyword.

Keyword	Position
law firms Cheltenham	not in top 100
best law firm Cheltenham	not in top 100
commercial solicitors Cheltenham	not in top 100
corporate law Cheltenham	not in top 100
employment law Cheltenham	not in top 100
dispute resolution Cheltenham	not in top 100
commercial property solicitors Cheltenham	#18
litigation solicitors Cheltenham	not in top 100
business legal advice Cheltenham	#6
law firms Montpellier	not in top 100
law firms Pittville	not in top 100
solicitors Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, HCR Law, on every pillar.

Speed & CWV		58
Technical		88
Local presence		98
Visibility		10
AI search presence		0
Content & trust		80

this firm sector median leader

Davis Gregory trails HCR Law by 104 points across 5 pillars, but 61% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

commercial property solicitors Cheltenham

#18

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best law firms in Cheltenham?
✗	Which law firm in Cheltenham would you recommend for commercial work?
✗	Top rated employment law solicitors in Cheltenham
✗	I need a commercial solicitor in Cheltenham - who should I contact?
✗	Best law firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.6 / 5
Reviews	110
Locations	1
Reviews in last 90 days	12
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,962 words
Visibility	10	ranks for 2 of 12 keywords · average position 12 · local 3-pack: 1
Local presence	98	110 reviews · rated 4.6 · 12 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 58/100, below the sector median of 73.
• Visibility: 10/100, below the sector median of 23.5.
• AI search presence: 0/100, below the sector median of 10.

How this compares to the leader

HCR Law leads the index with 70/100. The largest gaps are: AI search presence (0 vs 40); Speed & CWV (58 vs 81); Visibility (10 vs 32).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Davis Gregory in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
BPE Solicitors	#3	65/100	2 places above you
Converse Law	#7	54/100	2 places below you
Willans	#2	67/100	3 places above you
Setfords Cheltenham	#8	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04789550 · 23.3 years old · active · SIC 69102
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 89 · best practices 73 · SEO 92 — biggest losses: Links do not have a discernible name; Largest Contentful Paint; Font display
Backlinks	166 referring domains · 909 links · rank 162
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Davis Gregory’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (10/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked abovePembridge Solicitors#4 · 60/100 Full indexAll 8 firms ↓ Ranked belowHine Solicitors#6 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.