Davis Gregory — Cheltenham Law Firm Digital Visibility Score
Davis Gregory — PYC Cheltenham Law Firm Digital Visibility Index, Q3-2026
Digital Visibility Score: 46 / 100 · Rank 8 of 8
Measured 27 August 2026 via the PYC Cheltenham Law Firm Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 75 | 77 | −2 |
| Technical | 50 | 75.5 | −25.5 |
| Local presence | 78 | 76 | +2 |
| Visibility | 39 | 38 | +1 |
| AI search presence | 0 | 30 | −30 |
| Content & trust | 0 | 50 | −50 |
| Speed & CWV | -2 | |
|---|---|---|
| Technical | -25.5 | |
| Local presence | +2 | |
| Visibility | +1 | |
| AI search presence | -30 | |
| Content & trust | -50 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| law firms Cheltenham | #18 |
| best law firm Cheltenham | #8 |
| commercial solicitors Cheltenham | #13 |
| corporate law Cheltenham | #18 |
| employment law Cheltenham | not in top 100 |
| dispute resolution Cheltenham | #40 |
| commercial property solicitors Cheltenham | #13 |
| litigation solicitors Cheltenham | #22 |
| business legal advice Cheltenham | #3 |
| law firms Montpellier | not in top 100 |
| law firms Pittville | #11 |
| solicitors Montpellier | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 75 | |
|---|---|---|
| Technical | 50 | |
| Local presence | 78 | |
| Visibility | 39 | |
| AI search presence | 0 | |
| Content & trust | 0 |
this firm sector median leader
Davis Gregory trails BPE Solicitors by 184 points across 4 pillars, but 69% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Speed & CWV, Local presence.
Closest to the first page
Section titled “Closest to the first page”| law firms Pittville | #11 | |
| commercial solicitors Cheltenham | #13 | |
| commercial property solicitors Cheltenham | #13 | |
| law firms Cheltenham | #18 | |
| corporate law Cheltenham | #18 |
5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best law firms in Cheltenham? | |
| ✗ | Which law firm in Cheltenham would you recommend for commercial work? | |
| ✗ | Top rated employment law solicitors in Cheltenham | |
| ✗ | I need a commercial solicitor in Cheltenham - who should I contact? | |
| ✗ | Best law firms in Montpellier, Cheltenham |
Local presence
Section titled “Local presence”| Rating | 4.5 / 5 |
|---|---|
| Reviews | 108 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Technical: 50/100, below the sector median of 75.5.
- AI search presence: 0/100, below the sector median of 30.
- Content & trust: 0/100, below the sector median of 50.
How this compares to the leader
Section titled “How this compares to the leader”BPE Solicitors leads the index with 70/100. The largest gaps are: Content & trust (0 vs 67); AI search presence (0 vs 60); Technical (50 vs 88).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages and the credentials that matter in this sector (SRA, Law Society), and refresh stale content.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Where to get this fixed
Section titled “Where to get this fixed”Davis Gregory’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Content & trust (0/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.