McFarlane — Swindon Estate Agent Digital Visibility Score
McFarlane — PYC Swindon Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 73 / 100 · Rank 3 of 8
Measured 27 August 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 75 | 65 | +10 |
| Technical | 88 | 88 | level |
| Local presence | 78 | 78 | level |
| Visibility | 58 | 49 | +9 |
| AI search presence | 40 | 40 | level |
| Content & trust | 100 | 100 | level |
| Speed & CWV | +10 | |
|---|---|---|
| Technical | 0 | |
| Local presence | 0 | |
| Visibility | +9 | |
| AI search presence | 0 | |
| Content & trust | 0 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Swindon | #3 |
| best estate agents Swindon | #7 |
| top estate agents Swindon | #5 |
| letting agents Swindon | #1 |
| sell my house Swindon | #1 |
| house valuation Swindon | #14 |
| property for sale Swindon | not in top 100 |
| estate agent fees Swindon | #4 |
| rental properties Swindon | not in top 100 |
| estate agents Old Town | #4 |
| estate agents Wroughton | #12 |
| letting agents Old Town | #4 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 75 | |
|---|---|---|
| Technical | 88 | |
| Local presence | 78 | |
| Visibility | 58 | |
| AI search presence | 40 | |
| Content & trust | 100 |
this firm sector median leader
McFarlane trails Charles Harding by 79 points across 3 pillars, but 91% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.
Closest to the first page
Section titled “Closest to the first page”| estate agents Wroughton | #12 | |
| house valuation Swindon | #14 |
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best estate agents in Swindon? | |
| ✓ | Which estate agent in Swindon would you recommend for selling a house? | cited by domain |
| ✗ | Top rated letting agents in Swindon | |
| ✗ | I am looking for an estate agent in Swindon - who should I contact? | |
| ✓ | Best estate agents in Old Town, Swindon | cited by domain |
Local presence
Section titled “Local presence”| Rating | 4.49 / 5 |
|---|---|
| Reviews | 454 |
| Locations | 2 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”Charles Harding leads the index with 85/100. The largest gaps are: AI search presence (40 vs 100); Technical (88 vs 100).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Where to get this fixed
Section titled “Where to get this fixed”McFarlane’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (58/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.