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Taylors Swindon — Swindon Estate Agent Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 7 of 8

Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6663+3
Technical8894−6
Local presence9793.5+3.5
Visibility2937.5−8.5
AI search presence010−10
Content & trust5580.5−25.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+3
Technical-6
Local presence+3.5
Visibility-8.5
AI search presence-10
Content & trust-25.5
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Ranks for 7 of 12 keywords, average position 17.1, in the local 3-pack for 0 keywords.
KeywordPosition
estate agents Swindon#12
best estate agents Swindon#19
top estate agents Swindon#15
letting agents Swindonnot in top 100
sell my house Swindonnot in top 100
house valuation Swindon#38
property for sale Swindon#3
estate agent fees Swindon#19
rental properties Swindonnot in top 100
estate agents Old Town#14
estate agents Wroughtonnot in top 100
letting agents Old Townnot in top 100
This firm against the sector median and the index leader, Richard James, on every pillar.
Speed & CWV66
Technical88
Local presence97
Visibility29
AI search presence0
Content & trust55

this firm sector median leader

Taylors Swindon trails Richard James by 143 points across 4 pillars, but 81% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Local presence.

Ranked between #11 and #20 — one page from the first, ordered by how close.
estate agents Swindon#12
estate agents Old Town#14
top estate agents Swindon#15
best estate agents Swindon#19
estate agent fees Swindon#19

5 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best estate agents in Swindon?
✗Which estate agent in Swindon would you recommend for selling a house?
✗Top rated letting agents in Swindon
✗I am looking for an estate agent in Swindon - who should I contact?
✗Best estate agents in Old Town, Swindon
Google Business Profile.
Rating4.3 / 5
Reviews450
Locations1
Reviews in last 90 days20
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)7.2sone throttled load on a datacentre machine
Field (real users)2.5s75th percentile of actual Chrome visitors over 28 days

The lab figure is 3× the real-user figure. Both agree the site is performing acceptably for real visitors.

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • helpful staff170
  • kind staff29
  • lettings team28
  • renting property25
  • quick responses18
  • supportive staff16
  • viewings15
  • letting process13
  • mortgage advisor10
  • friendly agents8
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust55about page: no · people introduced: no · credentials: yes · blog or news: yes · homepage: 636 words
Visibility29ranks for 7 of 12 keywords · average position 17.1 · local 3-pack: 0
Local presence97450 reviews · rated 4.3 · 20 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes
  • AI search presence: 0/100, below the sector median of 10.
  • Content & trust: 55/100, below the sector median of 80.5.

Richard James leads the index with 77/100. The largest gaps are: AI search presence (0 vs 80); Visibility (29 vs 65); Content & trust (55 vs 70).

  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
The firms nearest Taylors Swindon in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Chappells#562/1002 places above you
Location Real Estate#465/1003 places above you
McFarlane#371/1004 places above you
Charles Harding#276/1005 places above you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 2451ms · INP 189ms · CLS 0.06 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 52 · accessibility 84 · best practices 92 · SEO 92 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Reduce unused CSS; Links do not have descriptive text
Google profile detail11 photos · claimed · has a description · hours listed · 66 of 450 reviews are one star
Backlinks479 referring domains · 17277 links · rank 324 · 7353 broken
Site structure24 pages crawled · 32.8 internal links per page · reachable in: contact 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap54 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Taylors Swindon’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.