Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
This firm against the sector median and the index leader, Richard James, on every pillar.
Speed & CWV
52
Technical
88
Local presence
80
Visibility
40
AI search presence
0
Content & trust
100
this firm sector median leader
Connells Swindon Old Town trails Richard James by 124 points across 5 pillars, but 85% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)
6.7s
one throttled load on a datacentre machine
Field (real users)
2.6s
75th percentile of actual Chrome visitors over 28 days
The lab figure is 2.6× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP) and responsiveness (INP).
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Visibility (40/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.