Richard James — Swindon Estate Agent Digital Visibility Score

Digital Visibility Score: 77 / 100 · Rank 1 of 8

Digital Visibility Score77/100Rank 1 of 8 · top 1%Problems found1The site has not changed in a long time Furthest behind-10.5Content & trust: 70 against a sector median of 80.5

Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	54	63	−9
Technical	100	94	+6
Local presence	85	93.5	−8.5
Visibility	65	37.5	+27.5
AI search presence	80	10	+70
Content & trust	70	80.5	−10.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		+6
Local presence		-8.5
Visibility		+27.5
AI search presence		+70
Content & trust		-10.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.6 years ago.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 4.7, in the local 3-pack for 5 keywords.

Keyword	Position
estate agents Swindon	#1
best estate agents Swindon	#4
top estate agents Swindon	#5
letting agents Swindon	not in top 100
sell my house Swindon	not in top 100
house valuation Swindon	#3
property for sale Swindon	#10
estate agent fees Swindon	#5
rental properties Swindon	not in top 100
estate agents Old Town	#6
estate agents Wroughton	#1
letting agents Old Town	#7

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best estate agents in Swindon?	named
✗	Which estate agent in Swindon would you recommend for selling a house?
✓	Top rated letting agents in Swindon	cited by domain
✓	I am looking for an estate agent in Swindon - who should I contact?	named
✓	Best estate agents in Old Town, Swindon	cited by domain

Local presence

Google Business Profile.

Rating	4.77 / 5
Reviews	677
Locations	3
Reviews in last 90 days	6
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	24.9s	one throttled load on a datacentre machine
Field (real users)	2.7s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 9.2× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP) and layout shift (CLS).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

selling property20
sales progressor11
dealing with solicitors7
efficient staff6
supportive staff6
viewings6
sales negotiator5
regular updates5
informative staff3
onward purchase2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 973 words · last changed: 2417 days ago
Visibility	65	ranks for 9 of 12 keywords · average position 4.7 · local 3-pack: 5
Local presence	85	677 reviews · rated 4.77 · 6 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 70/100, below the sector median of 80.5.

Top fixes (ranked by impact)

Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Firms ranked near this one

The firms nearest Richard James in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
McFarlane	#3	71/100	2 places below you
Location Real Estate	#4	65/100	3 places below you
Chappells	#5	62/100	4 places below you
Connells Swindon Old Town	#6	60/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 2693ms · INP 129ms · CLS 0.12 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 38 · accessibility 86 · best practices 54 · SEO 100 — biggest losses: Links do not have a discernible name; Uses third-party cookies; Reduce JavaScript execution time
Google profile detail	4 photos · claimed · has a description · hours listed · 4 of 164 reviews are one star
Backlinks	325 referring domains · 1601 links · rank 198 · 10 broken
Site structure	25 pages crawled · 132.1 internal links per page · reachable in: contact 1 click, about 2 clicks, services 1 click · 5% of links use a generic anchor
Sitemap	155 URLs listed · declared in robots.txt · newest entry 157 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Richard James’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (65/100) and Content & trust (70/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.