Richard James — Swindon Estate Agent Digital Visibility Score
Richard James — PYC Swindon Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 68 / 100 · Rank 5 of 8
Measured 27 August 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 44 | 65 | −21 |
| Technical | 88 | 88 | level |
| Local presence | 79 | 78 | +1 |
| Visibility | 52 | 49 | +3 |
| AI search presence | 100 | 40 | +60 |
| Content & trust | 33 | 100 | −67 |
| Speed & CWV | -21 | |
|---|---|---|
| Technical | 0 | |
| Local presence | +1 | |
| Visibility | +3 | |
| AI search presence | +60 | |
| Content & trust | -67 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Swindon | #2 |
| best estate agents Swindon | #5 |
| top estate agents Swindon | #4 |
| letting agents Swindon | #26 |
| sell my house Swindon | #27 |
| house valuation Swindon | #28 |
| property for sale Swindon | #15 |
| estate agent fees Swindon | #5 |
| rental properties Swindon | #10 |
| estate agents Old Town | #7 |
| estate agents Wroughton | #1 |
| letting agents Old Town | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 44 | |
|---|---|---|
| Technical | 88 | |
| Local presence | 79 | |
| Visibility | 52 | |
| AI search presence | 100 | |
| Content & trust | 33 |
this firm sector median leader
Richard James trails Charles Harding by 119 points across 4 pillars, but 79% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on Local presence, AI search presence.
Closest to the first page
Section titled “Closest to the first page”| property for sale Swindon | #15 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best estate agents in Swindon? | named |
| ✓ | Which estate agent in Swindon would you recommend for selling a house? | named |
| ✓ | Top rated letting agents in Swindon | cited by domain |
| ✓ | I am looking for an estate agent in Swindon - who should I contact? | named |
| ✓ | Best estate agents in Old Town, Swindon | named |
Local presence
Section titled “Local presence”| Rating | 4.77 / 5 |
|---|---|
| Reviews | 659 |
| Locations | 3 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Speed & CWV: 44/100, below the sector median of 65.
- Content & trust: 33/100, below the sector median of 100.
How this compares to the leader
Section titled “How this compares to the leader”Charles Harding leads the index with 85/100. The largest gaps are: Content & trust (33 vs 100); Speed & CWV (44 vs 71); Visibility (52 vs 65).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Add about/team pages and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Where to get this fixed
Section titled “Where to get this fixed”Richard James’s lowest-scoring pillars among those we publish remediation guidance for:
- Content & trust (33/100) and Visibility (52/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.