Digital Visibility Score: 65 / 100 · Rank 4 of 8
Measured 3 October 2026 via the PYC Swindon Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +1 Technical +6 Local presence +3.5 Visibility -3.5 AI search presence -10 Content & trust -6.5
Ranks for 5 of 12 keywords, average position 7.8, in the local 3-pack for 2 keywords.
Keyword Position estate agents Swindon #6 best estate agents Swindon #12 top estate agents Swindon #11 letting agents Swindon not in top 100 sell my house Swindon not in top 100 house valuation Swindon #7 property for sale Swindon not in top 100 estate agent fees Swindon not in top 100 rental properties Swindon not in top 100 estate agents Old Town #3 estate agents Wroughton not in top 100 letting agents Old Town not in top 100
This firm against the sector median and the index leader, Richard James, on every pillar.
Speed & CWV 64 Technical 100 Local presence 97 Visibility 34 AI search presence 0 Content & trust 74
The whole deficit to Richard James is AI search presence and Visibility — 111 points . It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#11 #12
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best estate agents in Swindon? ✗ Which estate agent in Swindon would you recommend for selling a house? ✗ Top rated letting agents in Swindon ✗ I am looking for an estate agent in Swindon - who should I contact? ✗ Best estate agents in Old Town, Swindon
Google Business Profile.
Rating 5 / 5 Reviews 88 Locations 1 Reviews in last 90 days 20 Address matches website yes
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 74 about page: yes · people introduced: yes · credentials: yes · blog or news: no · homepage: 1,124 words · last changed: 421 days ago Visibility 34 ranks for 5 of 12 keywords · average position 7.8 · local 3-pack: 2 Local presence 97 88 reviews · rated 5 · 20 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
AI search presence: 0/100, below the sector median of 10.
Richard James leads the index with 77/100. The largest gaps are: AI search presence (0 vs 80); Visibility (34 vs 65).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Location Real Estate in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 62 · accessibility 94 · best practices 73 · SEO 100 — biggest losses: Minimize main-thread work; Reduce JavaScript execution time; Improve image delivery Backlinks 52 referring domains · 67 links · rank 101 · 2 broken Site structure 25 pages crawled · 57.2 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor Sitemap 9 URLs listed · declared in robots.txt · newest entry 193 days old · 5 of 5 sampled URLs resolve
Location Real Estate’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .