{
  "index": "swindon-estate-agents",
  "title": "PYC Swindon Estate Agent Digital Visibility Index",
  "quarter": "Q2-2026",
  "measuredAt": "2026-06-22T19:19:18.543Z",
  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "weights": {
    "speed": 20,
    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
  },
  "pillarCoverage": {
    "speed": {
      "scored": 0,
      "total": 8,
      "live": false
    },
    "technical": {
      "scored": 8,
      "total": 8,
      "live": true
    },
    "local": {
      "scored": 0,
      "total": 8,
      "live": false
    },
    "visibility": {
      "scored": 0,
      "total": 8,
      "live": false
    },
    "ai": {
      "scored": 0,
      "total": 8,
      "live": false
    },
    "content": {
      "scored": 8,
      "total": 8,
      "live": true
    }
  },
  "effectiveWeights": {
    "speed": 0,
    "technical": 66.67,
    "local": 0,
    "visibility": 0,
    "ai": 0,
    "content": 33.33
  },
  "sectorMedians": {
    "speed": null,
    "technical": 94,
    "local": null,
    "visibility": null,
    "ai": null,
    "content": 83.5
  },
  "businesses": [
    {
      "rank": 1,
      "name": "Location Real Estate",
      "url": "https://locationrealestate.co.uk/",
      "digitalVisibilityScore": 100,
      "pillarScores": {
        "speed": null,
        "technical": 100,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 100
      }
    },
    {
      "rank": 2,
      "name": "McFarlane",
      "url": "https://www.mcfarlaneproperty.com/",
      "digitalVisibilityScore": 92,
      "pillarScores": {
        "speed": null,
        "technical": 88,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 100
      }
    },
    {
      "rank": 3,
      "name": "Charles Harding",
      "url": "https://www.charles-harding.co.uk/",
      "digitalVisibilityScore": 89,
      "pillarScores": {
        "speed": null,
        "technical": 100,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 67
      }
    },
    {
      "rank": 4,
      "name": "Chappells",
      "url": "https://www.chappells.uk.com/",
      "digitalVisibilityScore": 83,
      "pillarScores": {
        "speed": null,
        "technical": 75,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 100
      }
    },
    {
      "rank": 5,
      "name": "Richard James",
      "url": "https://richardjames.uk/",
      "digitalVisibilityScore": 78,
      "pillarScores": {
        "speed": null,
        "technical": 100,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 33
      }
    },
    {
      "rank": 6,
      "name": "Connells Swindon Old Town",
      "url": "https://www.connells.co.uk/estate-agents/swindon-old-town",
      "digitalVisibilityScore": 75,
      "pillarScores": {
        "speed": null,
        "technical": 63,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 100
      }
    },
    {
      "rank": 7,
      "name": "Taylors Swindon",
      "url": "https://www.taylorsestateagents.co.uk/branch/estate-agents/swindon",
      "digitalVisibilityScore": 70,
      "pillarScores": {
        "speed": null,
        "technical": 88,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 33
      }
    },
    {
      "rank": 8,
      "name": "Atwell Martin Swindon",
      "url": "https://swindon.atwellmartin.co.uk/",
      "digitalVisibilityScore": 67,
      "pillarScores": {
        "speed": null,
        "technical": 100,
        "local": null,
        "visibility": null,
        "ai": null,
        "content": 0
      }
    }
  ]
}