Stephens Scown — Exeter Solicitor Digital Visibility Score
Stephens Scown — PYC Exeter Solicitor Digital Visibility Index, Q3-2026
Digital Visibility Score: 70 / 100 · Rank 4 of 8
Measured 27 August 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 59 | 71.5 | −12.5 |
| Technical | 100 | 100 | level |
| Local presence | 78 | 74.5 | +3.5 |
| Visibility | 43 | 42.5 | +0.5 |
| AI search presence | 60 | 50 | +10 |
| Content & trust | 67 | 50 | +17 |
| Speed & CWV | -12.5 | |
|---|---|---|
| Technical | 0 | |
| Local presence | +3.5 | |
| Visibility | +0.5 | |
| AI search presence | +10 | |
| Content & trust | +17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| solicitors Exeter | #17 |
| best solicitors Exeter | #15 |
| conveyancing solicitors Exeter | #33 |
| family law solicitors Exeter | #39 |
| employment solicitors Exeter | #8 |
| wills and probate Exeter | #16 |
| personal injury solicitors Exeter | #39 |
| divorce solicitors Exeter | #52 |
| legal advice Exeter | #39 |
| solicitors St Leonards | not in top 100 |
| solicitors Heavitree | #8 |
| conveyancing St Leonards | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 59 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 78 | |
| Visibility | 43 | |
| AI search presence | 60 | |
| Content & trust | 67 |
this firm sector median leader
The whole deficit to Dunn & Baker is AI search presence and Visibility — 52 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.
Closest to the first page
Section titled “Closest to the first page”| best solicitors Exeter | #15 | |
| wills and probate Exeter | #16 | |
| solicitors Exeter | #17 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best solicitors in Exeter? | named |
| ✗ | Which law firm in Exeter would you recommend for conveyancing? | |
| ✓ | Top rated family law solicitors in Exeter | named |
| ✓ | I need a solicitor in Exeter - who should I contact? | cited by domain |
| ✗ | Best solicitors in St Leonards, Exeter |
Local presence
Section titled “Local presence”| Rating | 4.6 / 5 |
|---|---|
| Reviews | 209 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Speed & CWV: 59/100, below the sector median of 71.5.
How this compares to the leader
Section titled “How this compares to the leader”Dunn & Baker leads the index with 77/100. The largest gaps are: AI search presence (60 vs 100); Visibility (43 vs 55).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Where to get this fixed
Section titled “Where to get this fixed”Stephens Scown’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (43/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
- AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.