Stephens Scown — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 66 / 100 · Rank 5 of 8

Digital Visibility Score66/100Rank 5 of 8 Problems found1The site has not changed in a long time One page from the first1Closest: divorce solicitors Exeter at #11 Furthest behind-11.5Speed & CWV: 55 against a sector median of 66.5

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	55	66.5	−11.5
Technical	100	100	level
Local presence	98	79.5	+18.5
Visibility	25	23	+2
AI search presence	20	20	level
Content & trust	87	78.5	+8.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-11.5
Technical		0
Local presence		+18.5
Visibility		+2
AI search presence		0
Content & trust		+8.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.3 years ago.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 19.8, in the local 3-pack for 5 keywords.

Keyword	Position
solicitors Exeter	not in top 100
best solicitors Exeter	not in top 100
conveyancing solicitors Exeter	not in top 100
family law solicitors Exeter	#1
employment solicitors Exeter	not in top 100
wills and probate Exeter	#25
personal injury solicitors Exeter	#42
divorce solicitors Exeter	#11
legal advice Exeter	not in top 100
solicitors St Leonards	not in top 100
solicitors Heavitree	not in top 100
conveyancing St Leonards	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.

Speed & CWV		55
Technical		100
Local presence		98
Visibility		25
AI search presence		20
Content & trust		87

this firm sector median leader

Stephens Scown trails Gilbert Stephens by 87 points across 3 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

divorce solicitors Exeter

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best solicitors in Exeter?
✗	Which law firm in Exeter would you recommend for conveyancing?
✓	Top rated family law solicitors in Exeter	cited by domain
✗	I need a solicitor in Exeter - who should I contact?
✗	Best solicitors in St Leonards, Exeter

Local presence

Google Business Profile.

Rating	4.6 / 5
Reviews	214
Locations	1
Reviews in last 90 days	8
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	25.3s	one throttled load on a datacentre machine
Field (real users)	1.9s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 13.4× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

professional team58
responsiveness22
visa application12
divorce litigation8
employment litigation5
immigration team5
matrimonial proceedings3
spouse visa application2
family law department2
timely application submission2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	87	about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 1,113 words · last changed: 4131 days ago
Visibility	25	ranks for 4 of 12 keywords · average position 19.8 · local 3-pack: 5
Local presence	98	214 reviews · rated 4.6 · 8 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 55/100, below the sector median of 66.5.

How this compares to the leader

Gilbert Stephens leads the index with 76/100. The largest gaps are: AI search presence (20 vs 60); Visibility (25 vs 49); Speed & CWV (55 vs 78).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Stephens Scown in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Amicus Law	#3	70/100	2 places above you
Porter Dodson	#7	58/100	2 places below you
Wollens	#2	72/100	3 places above you
WBW Solicitors	#8	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company OC356696 · 16.2 years old · active
Real-user speed (CrUX)	LCP 1880ms · INP 80ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 41 · accessibility 84 · best practices 96 · SEO 85 — biggest losses: Reduce JavaScript execution time; Browser errors were logged to the console; Links do not have descriptive text
Google profile detail	58 photos · claimed · has a description · hours listed · 18 of 214 reviews are one star
Backlinks	729 referring domains · 24118 links · rank 339 · 9727 broken
Site structure	25 pages crawled · 199.6 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 1% of links use a generic anchor
Sitemap	1001 URLs listed · declared in robots.txt · newest entry 2 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Stephens Scown’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.