Dunn & Baker — Exeter Solicitor Digital Visibility Score
Dunn & Baker — PYC Exeter Solicitor Digital Visibility Index, Q3-2026
Digital Visibility Score: 77 / 100 · Rank 1 of 8
Measured 27 August 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 56 | 71.5 | −15.5 |
| Technical | 100 | 100 | level |
| Local presence | 77 | 74.5 | +2.5 |
| Visibility | 55 | 42.5 | +12.5 |
| AI search presence | 100 | 50 | +50 |
| Content & trust | 67 | 50 | +17 |
| Speed & CWV | -15.5 | |
|---|---|---|
| Technical | 0 | |
| Local presence | +2.5 | |
| Visibility | +12.5 | |
| AI search presence | +50 | |
| Content & trust | +17 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| solicitors Exeter | #12 |
| best solicitors Exeter | #3 |
| conveyancing solicitors Exeter | #14 |
| family law solicitors Exeter | #7 |
| employment solicitors Exeter | #48 |
| wills and probate Exeter | #3 |
| personal injury solicitors Exeter | #4 |
| divorce solicitors Exeter | #10 |
| legal advice Exeter | #14 |
| solicitors St Leonards | not in top 100 |
| solicitors Heavitree | #65 |
| conveyancing St Leonards | not in top 100 |
Closest to the first page
Section titled “Closest to the first page”| solicitors Exeter | #12 | |
| conveyancing solicitors Exeter | #14 | |
| legal advice Exeter | #14 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best solicitors in Exeter? | cited by domain |
| ✓ | Which law firm in Exeter would you recommend for conveyancing? | cited by domain |
| ✓ | Top rated family law solicitors in Exeter | cited by domain |
| ✓ | I need a solicitor in Exeter - who should I contact? | cited by domain |
| ✓ | Best solicitors in St Leonards, Exeter | cited by domain |
Local presence
Section titled “Local presence”| Rating | 4.3 / 5 |
|---|---|
| Reviews | 117 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- Speed & CWV: 56/100, below the sector median of 71.5.
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
- Add about/team pages and the credentials that matter in this sector (SRA, Law Society), and refresh stale content.
Where to get this fixed
Section titled “Where to get this fixed”Dunn & Baker’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (55/100) and Content & trust (67/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.