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Dunn & Baker — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 66 / 100 · Rank 4 of 8

Digital Visibility Score66/100Rank 4 of 8 · top 43%Problems found1The site has not changed in a long timeOne page from the first2Closest: employment solicitors Exeter at #19Furthest behind-3.5Speed & CWV: 63 against a sector median of 66.5

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6366.5−3.5
Technical100100level
Local presence8279.5+2.5
Visibility3523+12
AI search presence2020level
Content & trust8378.5+4.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-3.5
Technical0
Local presence+2.5
Visibility+12
AI search presence0
Content & trust+4.5

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.6 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 6 of 12 keywords, average position 17.7, in the local 3-pack for 6 keywords.
KeywordPosition
solicitors Exeternot in top 100
best solicitors Exeternot in top 100
conveyancing solicitors Exeternot in top 100
family law solicitors Exeter#58
employment solicitors Exeter#19
wills and probate Exeter#2
personal injury solicitors Exeter#2
divorce solicitors Exeter#6
legal advice Exeter#19
solicitors St Leonardsnot in top 100
solicitors Heavitreenot in top 100
conveyancing St Leonardsnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.
Speed & CWV63
Technical100
Local presence82
Visibility35
AI search presence20
Content & trust83

this firm sector median leader

Dunn & Baker trails Gilbert Stephens by 73 points across 4 pillars, but 75% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
employment solicitors Exeter#19
legal advice Exeter#19

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best solicitors in Exeter?cited by domain
✗Which law firm in Exeter would you recommend for conveyancing?
✗Top rated family law solicitors in Exeter
✗I need a solicitor in Exeter - who should I contact?
✗Best solicitors in St Leonards, Exeter

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.2 / 5
Reviews119
Locations1
Reviews in last 90 days2
Address matches websiteyes

Lab speed against real users

Section titled “Lab speed against real users”
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)15.9sone throttled load on a datacentre machine
Field (real users)2.7s75th percentile of actual Chrome visitors over 28 days

The lab figure is 5.8× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP).

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • great team12
  • quick responses7
  • family law5
  • email response time4
  • promptness4
  • case resolution3
  • constant updates3
  • reasonable fees3
  • solicitor recommendation2
  • court proceedings2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust83about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 459 words · last changed: 1319 days ago
Visibility35ranks for 6 of 12 keywords · average position 17.7 · local 3-pack: 6
Local presence82119 reviews · rated 4.2 · 2 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Gilbert Stephens leads the index with 76/100. The largest gaps are: AI search presence (20 vs 60); Speed & CWV (63 vs 78); Visibility (35 vs 49).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Dunn & Baker in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Wollens#272/1002 places above you
Setfords Exeter#665/1002 places below you
Gilbert Stephens#176/1003 places above you
Porter Dodson#758/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseCompany OC386610 · 13.2 years old · active
Real-user speed (CrUX)LCP 2728ms · INP 78ms · CLS 0.01 · does not pass Core Web Vitals
Lighthouse (lab, mobile)Performance 27 · accessibility 81 · best practices 96 · SEO 92 — biggest losses: Largest Contentful Paint; Reduce unused JavaScript; Render-blocking requests
Google profile detail7 photos · claimed · has a description · hours listed · 20 of 119 reviews are one star
Backlinks151 referring domains · 316 links · rank 182
Site structure22 pages crawled · 48.2 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 3% of links use a generic anchor
Sitemapdeclared in robots.txt · no lastmod dates

Where to get this fixed

Section titled “Where to get this fixed”

Dunn & Baker’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.