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Wollens — Exeter Solicitor Digital Visibility Score

Digital Visibility Score: 72 / 100 · Rank 2 of 8

Digital Visibility Score72/100Rank 2 of 8 · top 14%Problems found1The site has not changed in a long timeOne page from the first2Closest: personal injury solicitors Exeter at #15Furthest behind-8.5Content & trust: 70 against a sector median of 78.5

Measured 3 October 2026 via the PYC Exeter Solicitor Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6566.5−1.5
Technical100100level
Local presence8379.5+3.5
Visibility2523+2
AI search presence8020+60
Content & trust7078.5−8.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-1.5
Technical0
Local presence+3.5
Visibility+2
AI search presence+60
Content & trust-8.5

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.4 years ago.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 6 of 12 keywords, average position 12, in the local 3-pack for 0 keywords.
KeywordPosition
solicitors Exeternot in top 100
best solicitors Exeternot in top 100
conveyancing solicitors Exeternot in top 100
family law solicitors Exeter#7
employment solicitors Exeter#5
wills and probate Exeter#19
personal injury solicitors Exeter#15
divorce solicitors Exeter#24
legal advice Exeter#2
solicitors St Leonardsnot in top 100
solicitors Heavitreenot in top 100
conveyancing St Leonardsnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Gilbert Stephens, on every pillar.
Speed & CWV65
Technical100
Local presence83
Visibility25
AI search presence80
Content & trust70

this firm sector median leader

Wollens trails Gilbert Stephens by 54 points across 3 pillars, but 76% of that is Visibility and Content & trust alone. It already matches or beats the leader on Technical, Local presence, AI search presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
personal injury solicitors Exeter#15
wills and probate Exeter#19

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best solicitors in Exeter?named
✓Which law firm in Exeter would you recommend for conveyancing?named
✗Top rated family law solicitors in Exeter
✓I need a solicitor in Exeter - who should I contact?cited by domain
✓Best solicitors in St Leonards, Exeternamed

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.1 / 5
Reviews44
Locations1
Reviews in last 90 days4
Address matches websiteyes

Lab speed against real users

Section titled “Lab speed against real users”
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)5.6sone throttled load on a datacentre machine
Field (real users)1.8s75th percentile of actual Chrome visitors over 28 days

The lab figure is 3.2× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • friendly team6
  • clear explanations5
  • responsiveness3
  • polite staff3
  • calm demeanor2
  • clear communication2
  • genuine care2
  • advocacy2
  • conveyancer2
  • legal advice2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust70about page: yes · people introduced: no · credentials: yes · blog or news: yes · homepage: 1,255 words · last changed: 2684 days ago
Visibility25ranks for 6 of 12 keywords · average position 12 · local 3-pack: 0
Local presence8344 reviews · rated 4.1 · 4 new in 90 days
Technical100HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Gilbert Stephens leads the index with 76/100. The largest gaps are: Visibility (25 vs 49); Content & trust (70 vs 87); Speed & CWV (65 vs 78).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
  3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (SRA, Law Society), and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Wollens in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Dunn & Baker#466/1002 places below you
Stephens Scown#566/1003 places below you
Setfords Exeter#665/1004 places below you
Porter Dodson#758/1005 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 1775ms · INP 122ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 66 · accessibility 70 · best practices 96 · SEO 85 — biggest losses: Buttons do not have an accessible name; Network dependency tree; List items (`<li>`) are not contained within `<ul>`, `<ol>` or `<menu>` parent elements.
Google profile detail35 photos · claimed · has a description · hours listed · 9 of 44 reviews are one star
Backlinks477 referring domains · 16037 links · rank 311 · 8 broken
Site structure25 pages crawled · 232 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap200 URLs listed · declared in robots.txt · newest entry 4 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Wollens’s lowest-scoring pillars among those we publish remediation guidance for:

  • Visibility (25/100) and Content & trust (70/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.