Madison Oakley — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 5 of 15

Digital Visibility Score61/100Rank 5 of 15 · top 29%Problems found1The site has not changed in a long time One page from the first2Closest: estate agent fees Bath at #13 Furthest behind-5Local presence: 80 against a sector median of 85

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	62	−3
Technical	100	88	+12
Local presence	80	85	−5
Visibility	13	14	−1
AI search presence	20	20	level
Content & trust	87	80	+7

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		+12
Local presence		-5
Visibility		-1
AI search presence		0
Content & trust		+7

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.9 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 13, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Bath	not in top 100
best estate agents Bath	#9
top estate agents Bath	#17
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	#13
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	not in top 100
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Speed & CWV		59
Technical		100
Local presence		80
Visibility		13
AI search presence		20
Content & trust		87

this firm sector median leader

Madison Oakley trails Martin & Co Bath by 75 points across 4 pillars, but 79% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical, Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

estate agent fees Bath		#13
top estate agents Bath		#17

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best estate agents in Bath?	named
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.71 / 5
Reviews	86
Locations	2
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	87	about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 1,029 words · last changed: 3608 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 13 · local 3-pack: 0
Local presence	80	86 reviews · rated 4.71 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (20 vs 60); Local presence (80 vs 99); Content & trust (87 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Madison Oakley in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Zest Sales & Lettings	#3	66/100	2 places above you
Bath Stone Property	#7	60/100	2 places below you
Winkworth Bath	#2	67/100	3 places above you
Cobb Farr	#8	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 83 · best practices 100 · SEO 85 — biggest losses: Network dependency tree; Heading elements are not in a sequentially-descending order; Render-blocking requests
Google profile detail	17 photos · claimed · has a description · hours listed
Backlinks	160 referring domains · 1077 links · rank 164
Site structure	25 pages crawled · 33.8 internal links per page · reachable in: about 1 click, team 1 click · 0% of links use a generic anchor
Sitemap	208 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Madison Oakley’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.