Cobb Farr — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 8 of 15

Digital Visibility Score59/100Rank 8 of 15 · top 50%Problems found1The site has not changed in a long timeFurthest behind-20AI search presence: 0 against a sector median of 20

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	62	−3
Technical	100	88	+12
Local presence	92	85	+7
Visibility	13	14	−1
AI search presence	0	20	−20
Content & trust	70	80	−10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		+12
Local presence		+7
Visibility		-1
AI search presence		-20
Content & trust		-10

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.1 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 14.3, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Bath	not in top 100
best estate agents Bath	#8
top estate agents Bath	not in top 100
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	#4
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	#31
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Speed & CWV		59
Technical		100
Local presence		92
Visibility		13
AI search presence		0
Content & trust		70

this firm sector median leader

Cobb Farr trails Martin & Co Bath by 100 points across 4 pillars, but 90% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Visibility.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	126
Locations	1
Reviews in last 90 days	10
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	13.4s	one throttled load on a datacentre machine
Field (real users)	3.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 4.2× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP).

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,489 words · last changed: 1493 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 14.3 · local 3-pack: 0
Local presence	92	126 reviews · rated 4.7 · 10 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• AI search presence: 0/100, below the sector median of 20.
• Content & trust: 70/100, below the sector median of 80.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (70 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Cobb Farr in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Allen & Harris Bath	#6	60/100	2 places above you
Aspire To Move	#10	58/100	2 places below you
Madison Oakley	#5	61/100	3 places above you
Whiteley Helyar	#11	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 3192ms · INP 100ms · CLS 0 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 38 · accessibility 96 · best practices 96 · SEO 100 — biggest losses: Largest Contentful Paint; Links do not have a discernible name; Forced reflow
Backlinks	487 referring domains · 2713 links · rank 230
Site structure	25 pages crawled · 64.8 internal links per page · reachable in: contact 1 click, about 2 clicks, team 1 click · 0% of links use a generic anchor
Sitemap	47 URLs listed · not declared in robots.txt · newest entry 508 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cobb Farr’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveBath Stone Property#7 · 60/100 Full indexAll 15 firms ↓ Ranked belowSavills Bath#9 · 59/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.