Bath Stone Property — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 7 of 15

Digital Visibility Score60/100Rank 7 of 15 · top 43%One page from the first2Closest: best estate agents Bath at #12 Furthest behind-20AI search presence: 0 against a sector median of 20

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	74	62	+12
Technical	100	88	+12
Local presence	80	85	−5
Visibility	17	14	+3
AI search presence	0	20	−20
Content & trust	67	80	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		+12
Local presence		-5
Visibility		+3
AI search presence		-20
Content & trust		-13

Where this firm ranks

Ranks for 4 of 12 keywords, average position 15, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Bath	#30
best estate agents Bath	#12
top estate agents Bath	#4
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	#14
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	not in top 100
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Speed & CWV		74
Technical		100
Local presence		80
Visibility		17
AI search presence		0
Content & trust		67

this firm sector median leader

Bath Stone Property trails Martin & Co Bath by 112 points across 3 pillars, but 83% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best estate agents Bath		#12
estate agent fees Bath		#14

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.4 / 5
Reviews	166
Locations	1
Reviews in last 90 days	2
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	5.2s	one throttled load on a datacentre machine
Field (real users)	1.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 4.3× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

helpful staff44
valuation11
efficient staff11
selling property9
letting agents8
quick responses6
property inspections5
chasing solicitors5
home buying process3
first home purchase3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	67	about page: yes · people introduced: no · credentials: yes · blog or news: no · homepage: 1,346 words · last changed: 0 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 15 · local 3-pack: 0
Local presence	80	166 reviews · rated 4.4 · 2 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

AI search presence: 0/100, below the sector median of 20.
Content & trust: 67/100, below the sector median of 80.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (67 vs 100); Local presence (80 vs 99).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Firms ranked near this one

The firms nearest Bath Stone Property in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Madison Oakley	#5	61/100	2 places above you
Savills Bath	#9	59/100	2 places below you
Strattons and Partners	#4	63/100	3 places above you
Aspire To Move	#10	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 06662877 · 18.2 years old · active · SIC 68310
Real-user speed (CrUX)	LCP 1211ms · INP 80ms · CLS 0.03 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 58 · accessibility 94 · best practices 92 · SEO 77 — biggest losses: Minimize main-thread work; LCP request discovery; Touch targets do not have sufficient size or spacing.
Google profile detail	26 photos · claimed · has a description · hours listed · 19 of 166 reviews are one star
Backlinks	359 referring domains · 2010 links · rank 148
Site structure	25 pages crawled · 104.4 internal links per page · reachable in: contact 1 click, about 1 click, team 3 clicks, services 1 click · 1% of links use a generic anchor
Sitemap	143 URLs listed · not declared in robots.txt · newest entry 173 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Bath Stone Property’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.