Digital Visibility Score: 66 / 100 · Rank 3 of 15
Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +5 Technical +12 Local presence +8 Visibility +3 AI search presence 0 Content & trust +7
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 4.5 years ago.
Ranks for 4 of 12 keywords, average position 15.8, in the local 3-pack for 0 keywords.
Keyword Position estate agents Bath #27 best estate agents Bath #5 top estate agents Bath #13 letting agents Bath not in top 100 sell my house Bath not in top 100 house valuation Bath not in top 100 property for sale Bath not in top 100 estate agent fees Bath #18 rental properties Bath not in top 100 estate agents Widcombe not in top 100 estate agents Lansdown not in top 100 letting agents Widcombe not in top 100
This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.
Speed & CWV 67 Technical 100 Local presence 93 Visibility 17 AI search presence 20 Content & trust 87
Zest Sales & Lettings trails Martin & Co Bath by 59 points across 3 pillars, but 90% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Visibility.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#13 #18
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best estate agents in Bath? ✗ Which estate agent in Bath would you recommend for selling a house? ✗ Top rated letting agents in Bath ✗ I am looking for an estate agent in Bath - who should I contact? ✓ Best estate agents in Widcombe, Bath cited by domain
Google Business Profile.
Rating 4.6 / 5 Reviews 401 Locations 1 Reviews in last 90 days 11 Address matches website yes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile) 10.1s one throttled load on a datacentre machine Field (real users) 1.2s 75th percentile of actual Chrome visitors over 28 days
The lab figure is 8.2× the real-user figure. Both agree the site is performing acceptably for real visitors.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
helpful staff 127 responsive staff 26 letting agency 23 helpful team 21 issue resolution 19 quick response 18 deposit retention 13 selling house 12 student accommodation 8 informative staff 5
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 87 about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 1,807 words · last changed: 1646 days ago Visibility 17 ranks for 4 of 12 keywords · average position 15.8 · local 3-pack: 0 Local presence 93 401 reviews · rated 4.6 · 11 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (20 vs 60); Content & trust (87 vs 100).
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Zest Sales & Lettings in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) LCP 1229ms · INP 121ms · CLS 0.08 · passes Core Web Vitals Lighthouse (lab, mobile) Performance 50 · accessibility 87 · best practices 92 · SEO 92 — biggest losses: Reduce JavaScript execution time; Use efficient cache lifetimes; Largest Contentful Paint Google profile detail 35 photos · claimed · has a description · hours listed · 33 of 401 reviews are one star Backlinks 505 referring domains · 11504 links · rank 290 · 1 broken Site structure 25 pages crawled · 145.8 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 2% of links use a generic anchor Sitemap 150 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve
Zest Sales & Lettings’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .