Whiteley Helyar — Bath Estate Agent Digital Visibility Score
Whiteley Helyar — PYC Bath Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 63 / 100 · Rank 10 of 15
Measured 27 August 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 77 | 69 | +8 |
| Technical | 100 | 88 | +12 |
| Local presence | 80 | 78 | +2 |
| Visibility | 37 | 42 | −5 |
| AI search presence | 20 | 40 | −20 |
| Content & trust | 33 | 67 | −34 |
| Speed & CWV | +8 | |
|---|---|---|
| Technical | +12 | |
| Local presence | +2 | |
| Visibility | -5 | |
| AI search presence | -20 | |
| Content & trust | -34 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Bath | #11 |
| best estate agents Bath | #20 |
| top estate agents Bath | #13 |
| letting agents Bath | #42 |
| sell my house Bath | #43 |
| house valuation Bath | #71 |
| property for sale Bath | not in top 100 |
| estate agent fees Bath | not in top 100 |
| rental properties Bath | not in top 100 |
| estate agents Widcombe | #30 |
| estate agents Lansdown | not in top 100 |
| letting agents Widcombe | #41 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 77 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 80 | |
| Visibility | 37 | |
| AI search presence | 20 | |
| Content & trust | 33 |
this firm sector median leader
Whiteley Helyar trails Zest Sales & Lettings by 147 points across 4 pillars, but 86% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical, Local presence.
Closest to the first page
Section titled “Closest to the first page”| estate agents Bath | #11 | |
| top estate agents Bath | #13 | |
| best estate agents Bath | #20 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best estate agents in Bath? | |
| ✗ | Which estate agent in Bath would you recommend for selling a house? | |
| ✗ | Top rated letting agents in Bath | |
| ✓ | I am looking for an estate agent in Bath - who should I contact? | named |
| ✗ | Best estate agents in Widcombe, Bath |
Local presence
Section titled “Local presence”| Rating | 5 / 5 |
|---|---|
| Reviews | 188 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- AI search presence: 20/100, below the sector median of 40.
- Content & trust: 33/100, below the sector median of 67.
How this compares to the leader
Section titled “How this compares to the leader”Zest Sales & Lettings leads the index with 82/100. The largest gaps are: Content & trust (33 vs 100); AI search presence (20 vs 80); Visibility (37 vs 53).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Where to get this fixed
Section titled “Where to get this fixed”Whiteley Helyar’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Content & trust (33/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.