Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.
Speed & CWV
63
Technical
100
Local presence
83
Visibility
12
AI search presence
20
Content & trust
37
this firm sector median leader
Whiteley Helyar trails Martin & Co Bath by 120 points across 4 pillars, but 86% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Speed & CWV, Technical.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Martin & Co Bath leads the index with 73/100. The largest gaps are: Content & trust (37 vs 100); AI search presence (20 vs 60); Local presence (83 vs 99).
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
Whiteley Helyar’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (12/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.