Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 205 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.
Speed & CWV
65
Technical
75
Local presence
95
Visibility
8
AI search presence
0
Content & trust
50
this firm sector median leader
Crisp Cowley trails Martin & Co Bath by 144 points across 5 pillars, but 76% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 69 · accessibility 89 · best practices 96 · SEO 92 — biggest losses: Reduce unused JavaScript; Heading elements are not in a sequentially-descending order; Use efficient cache lifetimes
Google profile detail
9 photos · claimed · has a description · hours listed · 20 of 202 reviews are one star
Backlinks
162 referring domains · 1799 links · rank 131
Site structure
13 pages crawled · 19.2 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap
10 URLs listed · declared in robots.txt · newest entry 2 days old · 5 of 5 sampled URLs resolve
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.