Justin Hunter — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 13 of 15

Digital Visibility Score49/100Rank 13 of 15 Problems found2No XML sitemap found One page from the first1Closest: best estate agents Bath at #15 Furthest behind-25Technical: 63 against a sector median of 88

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	62	−9
Technical	63	88	−25
Local presence	85	85	level
Visibility	22	14	+8
AI search presence	0	20	−20
Content & trust	55	80	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		-25
Local presence		0
Visibility		+8
AI search presence		-20
Content & trust		-25

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 15.5, in the local 3-pack for 3 keywords.

Keyword	Position
estate agents Bath	not in top 100
best estate agents Bath	#15
top estate agents Bath	#10
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	#8
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	#29
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Speed & CWV		53
Technical		63
Local presence		85
Visibility		22
AI search presence		0
Content & trust		55

this firm sector median leader

Justin Hunter trails Martin & Co Bath by 165 points across 5 pillars, but 64% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best estate agents Bath

#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	157
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

selling a house29
buying a house15
easy to contact6
honest advice5
responsive staff5
viewings5
informative staff4
honest staff4
down to earth team3
communication with sellers2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: yes · people introduced: no · credentials: yes · blog or news: no · homepage: 724 words
Visibility	22	ranks for 4 of 12 keywords · average position 15.5 · local 3-pack: 3
Local presence	85	157 reviews · rated 5 · 4 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Technical: 63/100, below the sector median of 88.
AI search presence: 0/100, below the sector median of 20.
Content & trust: 55/100, below the sector median of 80.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: AI search presence (0 vs 60); Content & trust (55 vs 100); Technical (63 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Justin Hunter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Whiteley Helyar	#11	58/100	2 places above you
Fine & Country Bath	#15	48/100	2 places below you
Aspire To Move	#10	58/100	3 places above you
Savills Bath	#9	59/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 40 · accessibility 69 · best practices 88 · SEO 83 — biggest losses: Render-blocking requests; Links rely on color to be distinguishable.; LCP request discovery
Google profile detail	3 photos · claimed · has a description · hours listed · 0 of 157 reviews are one star
Backlinks	77 referring domains · 787 links · rank 165
Site structure	25 pages crawled · 36.6 internal links per page · reachable in: contact 1 click, about 1 click · 4% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Justin Hunter’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (22/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.