Fine & Country Bath — Bath Estate Agent Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 15 of 15

Digital Visibility Score48/100Rank 15 of 15Critical problem1Search engines are being told not to index this siteOne page from the first1Closest: top estate agents Bath at #12Furthest behind-45Content & trust: 35 against a sector median of 80

Measured 3 October 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	62	not measured
Technical	75	88	−13
Local presence	77	85	−8
Visibility	8	14	−6
AI search presence	20	20	level
Content & trust	35	80	−45

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-13
Local presence		-8
Visibility		-6
AI search presence		0
Content & trust		-45

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 19, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Bath	not in top 100
best estate agents Bath	#26
top estate agents Bath	#12
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	not in top 100
rental properties Bath	not in top 100
estate agents Widcombe	not in top 100
estate agents Lansdown	not in top 100
letting agents Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Martin & Co Bath, on every pillar.

Technical		75
Local presence		77
Visibility		8
AI search presence		20
Content & trust		35

this firm sector median leader

Fine & Country Bath trails Martin & Co Bath by 157 points across 5 pillars, but 67% of that is Content & trust and AI search presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

top estate agents Bath

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✓	Which estate agent in Bath would you recommend for selling a house?	named
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	77
Locations	1
Reviews in last 90 days	6
Address matches website	no

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	6.8s	one throttled load on a datacentre machine
Field (real users)	3.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 2.1× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP) and responsiveness (INP).

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: no · people introduced: yes · credentials: no · blog or news: no · homepage: 551 words
Visibility	8	ranks for 2 of 12 keywords · average position 19 · local 3-pack: 0
Local presence	77	77 reviews · rated 4.9 · 6 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Technical: 75/100, below the sector median of 88.
• Content & trust: 35/100, below the sector median of 80.

How this compares to the leader

Martin & Co Bath leads the index with 73/100. The largest gaps are: Content & trust (35 vs 100); AI search presence (20 vs 60); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Firms ranked near this one

The firms nearest Fine & Country Bath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Justin Hunter	#13	49/100	2 places above you
Crisp Cowley	#12	53/100	3 places above you
Whiteley Helyar	#11	58/100	4 places above you
Aspire To Move	#10	58/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 3224ms · INP 237ms · CLS 0.04 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 32 · accessibility 82 · best practices 96 · SEO 85 — biggest losses: Network dependency tree; Reduce JavaScript execution time; Reduce unused CSS
Backlinks	2008 referring domains · 24402 links · rank 363 · 13363 broken
Site structure	19 pages crawled · 55.3 internal links per page · reachable in: contact 1 click, about 2 clicks, team 1 click, services 2 clicks · 2% of links use a generic anchor
Sitemap	4 URLs listed · not declared in robots.txt · newest entry 345 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Fine & Country Bath’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveNash & Co#14 · 49/100 Full indexAll 15 firms Bottom of the index

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.