Nash & Co — Bath Estate Agent Digital Visibility Score

Nash & Co — PYC Bath Estate Agent Digital Visibility Index, Q3-2026

Digital Visibility Score: 48 / 100 · Rank 15 of 15

Measured 27 August 2026 via the PYC Bath Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	69	−7
Technical	63	88	−25
Local presence	80	78	+2
Visibility	26	42	−16
AI search presence	0	40	−40
Content & trust	33	67	−34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		-25
Local presence		+2
Visibility		-16
AI search presence		-40
Content & trust		-34

Where this firm ranks

Ranks for 5 of 12 keywords, average position 38.6, in the local 3-pack for 3 keywords.

Keyword	Position
estate agents Bath	not in top 100
best estate agents Bath	#19
top estate agents Bath	#20
letting agents Bath	not in top 100
sell my house Bath	not in top 100
house valuation Bath	not in top 100
property for sale Bath	not in top 100
estate agent fees Bath	not in top 100
rental properties Bath	not in top 100
estate agents Widcombe	#59
estate agents Lansdown	#39
letting agents Widcombe	#56

The gap to the leader

This firm against the sector median and the index leader, Zest Sales & Lettings, on every pillar.

Speed & CWV		62
Technical		63
Local presence		80
Visibility		26
AI search presence		0
Content & trust		33

this firm sector median leader

Nash & Co trails Zest Sales & Lettings by 230 points across 5 pillars, but 64% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best estate agents Bath		#19
top estate agents Bath		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bath?
✗	Which estate agent in Bath would you recommend for selling a house?
✗	Top rated letting agents in Bath
✗	I am looking for an estate agent in Bath - who should I contact?
✗	Best estate agents in Widcombe, Bath

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	160
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Key findings

Technical: 63/100, below the sector median of 88.
Visibility: 26/100, below the sector median of 42.
AI search presence: 0/100, below the sector median of 40.
Content & trust: 33/100, below the sector median of 67.

How this compares to the leader

Zest Sales & Lettings leads the index with 82/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (33 vs 100); Technical (63 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Where to get this fixed

Nash & Co’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (26/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.