Neil Armstrong Architectural Services — Swindon Architect Digital Visibility Score
Digital Visibility Score: 42 / 100 · Rank 25 of 29
Digital Visibility Score42/100Rank 25 of 29Problems found1No XML sitemap foundOne page from the first1Closest: listed building architect Swindon at #18Furthest behind-75Technical: 0 against a sector median of 75
Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | — | 66 | not measured |
| Technical | 0 | 75 | −75 |
| Local presence | 63 | 77 | −14 |
| Visibility | 52 | 7 | +45 |
| AI search presence | 60 | 0 | +60 |
| Content & trust | — | 30 | not measured |
| Speed & CWV | not measured | |
|---|---|---|
| Technical | -75 | |
| Local presence | -14 | |
| Visibility | +45 | |
| AI search presence | +60 | |
| Content & trust | not measured |
Problems found
Section titled “Problems found”- Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Swindon | #1 |
| architect Swindon | #1 |
| architectural services Swindon | #1 |
| house extension architect Swindon | #2 |
| planning application architect Swindon | #4 |
| listed building architect Swindon | #18 |
| residential architects Swindon | #2 |
| commercial architects Swindon | #4 |
| self build architect Swindon | #6 |
| loft conversion architect Swindon | #3 |
| barn conversion architect Swindon | not in top 100 |
| conservation architect Swindon | #56 |
The gap to the leader
Section titled “The gap to the leader”| Technical | 0 | |
|---|---|---|
| Local presence | 63 | |
| Visibility | 52 | |
| AI search presence | 60 |
this firm sector median leader
Neil Armstrong Architectural Services trails Oc Architects by 142 points across 4 pillars, but 76% of that is Technical and Visibility alone.
Closest to the first page
Section titled “Closest to the first page”| listed building architect Swindon | #18 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✓ | Who are the best architects in Swindon? | cited by domain |
| ✓ | Which architect in Swindon would you recommend for a house extension? | cited by domain |
| ✗ | Top rated architectural practices in Swindon | |
| ✓ | I need an architect in Swindon - who should I contact? | cited by domain |
| ✗ | Conservation architects in Swindon |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Visibility | 52 | ranks for 11 of 12 keywords · average position 8.9 · local 3-pack: 0 |
| Local presence | 63 | 0 reviews · 0 new in 90 days |
| Technical | 0 | HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: — |
Key findings
Section titled “Key findings”- Technical: 0/100, below the sector median of 75.
- Local presence: 63/100, below the sector median of 77.
How this compares to the leader
Section titled “How this compares to the leader”Oc Architects leads the index with 74/100. The largest gaps are: Technical (0 vs 88); Visibility (52 vs 72); AI search presence (60 vs 80).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Silicon EC UK Limited | #23 | 45/100 | 2 places above you |
| NC Architects Ltd | #27 | 41/100 | 2 places below you |
| Halzac Design Ltd | #22 | 45/100 | 3 places above you |
| JT Plan & Design | #28 | 39/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 55 · accessibility 84 · best practices 96 · SEO 100 — biggest losses: Heading elements are not in a sequentially-descending order; Links do not have a discernible name; Render-blocking requests |
| Google profile detail | 1 photo · unclaimed · no description · hours listed |
| Backlinks | 66 referring domains · 222 links · rank 139 · 21 broken |
| Site structure | Not crawled — fetch failed |
Where to get this fixed
Section titled “Where to get this fixed”Neil Armstrong Architectural Services’s lowest-scoring pillars among those we publish remediation guidance for:
- Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
- Visibility (52/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.