Measured 1 September 2026 via the PYC Swindon Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 7 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.8 years ago.
This firm against the sector median and the index leader, Oc Architects, on every pillar.
Speed & CWV
99
Technical
29
Local presence
73
Visibility
7
AI search presence
0
Content & trust
3
this firm sector median leader
Lawrence Wills Architectural Services trails Oc Architects by 254 points across 5 pillars, but 57% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 98 · accessibility 83 · best practices 70 · SEO 100 — biggest losses: Displays images with incorrect aspect ratio; Heading elements are not in a sequentially-descending order; Document does not have a main landmark.
Content & trust (3/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.